A Returns Tsunami for Retail

 

Download Whitepaper: A Returns Tsunami for Retailers

Have you heard of the “intentional returner?”

How about the “try-before-you-buy” consumer?

These are customers who buy something with the intent to return it.  Sometimes, because they have a temporary need. Sometimes, so they can try out multiple products to choose the one they like most.

They’re both part of a growing trend that’s causing waves for retailers.

Big waves.

We’re talking tsunami size waves.

Brightpearl, an omnichannel retail management system and partner of 121eCommerce, has written an in-depth whitepaper on the subject that they’ve graciously allowed us to share with our readers.

Topics discussed:

• How aware are consumers of the ‘try-before-you-buy’ model?
• Are mounting returns a ticking time-bomb?
• Innovative approaches to win out