Download Whitepaper: A Returns Tsunami for Retailers
Have you heard of the “intentional returner?”
How about the “try-before-you-buy” consumer?
These are customers who buy something with the intent to return it. Sometimes, because they have a temporary need. Sometimes, so they can try out multiple products to choose the one they like most.
They’re both part of a growing trend that’s causing waves for retailers.
Big waves.
We’re talking tsunami size waves.
Brightpearl, an omnichannel retail management system and partner of 121eCommerce, has written an in-depth whitepaper on the subject that they’ve graciously allowed us to share with our readers.
Topics discussed:
- How aware are consumers of the ‘try-before-you-buy’ model?
- Are mounting returns a ticking time-bomb?
- Innovative approaches to win out
