Our Team

Meet our team

121eCommerce has an amazing team of people that love all things with eCommerce, and helping businesses grow.

Daniel Gross


Sheila Farias

Director of Client Services

Sebastian Colandrea

Director of Development

Marina Muras

Director of Human Resources

Jim Smith

Director of Sales – West

Cole Godsey

Senior Marketing Manager

121’s founder, Ben Chafetz, was the driving force behind our mission to boost growth for eCommerce merchants. Prior to founding 121eCommerce, Ben grew the revenue for a leading eCommerce retailer from under one million to over $80 million in a few years.

Our team is committed to Ben’s mission, and will continue his legacy into the future. 

Our Guiding Principles:

Our comprehensive suite of professional services caters to a diverse clientele, ranging from homeowners to commercial developers.

Commitment to our Clients

We’re passionate about our clients, and celebrating your successes that help your business grow. Everyone at 121eCommerce wants to ensure that our clients are successful no matter what project we are assisting them with.

Taking accountability

We mean it when we say, “we will do what we say we are going to.” Whether it is meeting a last-minute go-live timeframe, or if we make a mistake (we are human after all) we will take accountability for our work.

Open and Honest Communication

Any good relationship requires strong communication. At 121, we communicate frequently, and ensure that before, during, and after your project you are never left in the dark.

Team work

Internally and externally, 121 is committed to working together to better serve our clients, partners, and each other. Working together makes us all better!

Learning & Growing

No matter what, there are always opportunities to grow. We believe in helping our employees continue to grow and learn, and we want to do the same for our clients.

Efficiency & Quality

Efficiency is important, but so is quality. Our goal is to deliver your project on time, under budget, and to the best quality possible.