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March 6, 2019 by Cole Godsey

The 10 Hottest Features of Magento 2

The surface of Venus has a constant temperature of 863 degrees Fahrenheit.

That’s hot enough to melt lead.

That’s hot.

That’s. Friggin. Hot.

While Magento 2 is not THAT hot, it’s still pretty hot.

And here are our picks for its 10 hottest features:

1. One-click account creation after placing order

I wouldn’t call it the kiss of death, but forcing a shopper to create an account to make a purchase is pretty close.


It’s better for them in the long-run. They’ll be able to place future orders faster, see their order history and other goodies.

But during those precious checkout moments, you customer doesn’t care about that.

They care about checking out.


And you’re in their way with your totalitarian account creation requirements.


On most other eCommerce platforms, if you check out as a guest, there’s no easy way to save your information after you’ve placed an order.

Magento solves this entire problem with a single, simple button on the order confirmation page:

With a single click, your customers can create an account AFTER submitting their order.

Magento create account after purchase


This game-changing feature can convert more guest-checkout purchasers into account-holding purchases and increase your overall conversion rate.


2. Native B2B Suite

Magento Commerce comes with one of the most robust, feature-rich B2B platforms you’ll find anywhere.

  • Custom pricing & catalogs
  • Sell on terms and with credit limits
  • Fast ordering by SKU or CSV upload.
  • Collect payment via check, money order, purchase orders, or wire transfers.
  • Share and edit cart with other buyers in the company.
  • Streamlined quote management and price negotiation.
  • Accurate, real-time inventory across the entire supply chain.
  • Manage orders from all sales channels.
  • Create and manage websites for multiple brands, divisions, channel partners, or accounts from one interface.
  • Expand globally with support for multiple languages, currencies, and taxes.
  • Easy integration with most ERPs and accounting software.
  • Win more B2B buyers and keep them coming back with a compelling B2C-like experience with Magento’s B2B suite.


3. Content staging and preview environment

It’s 11:59 PM.

Do you know where your Director of Marketing is?

He may be at the office with his finger hovering over the update button waiting for the clock to strike midnight so he can update your site with your latest promotion.

Well my friends, you can kiss those late nights goodbye with Magento’s campaign staging and preview environment.

Easily create, preview, and schedule content and promotional updates – without involving IT. Updates are automatically published and removed at scheduled times, so you can “set it, and forget it.”

But here’s the cool part.

You can view the site, with all future content updates in place, in real time. All the way through checkout to confirm all promotions are working as expected. It’s like browsing your website exactly as it would appear and function at a future date.

If we had to pick a favorite feature, this would be it.


4. Instant Purchase

You’re familiar with Amazon’s Buy Now functionality, right?

Well, Magento has it too.

It’s called Instant Purchase and it can cut your checkout time in half, skyrocketing your conversion rates.

Here’s how it works:

When a customer is signed in and clicks the Instant Purchase button on the product page, a pop-up will appear confirming the shipping address, billing address, payment method, and shipping method.

There’s no need to enter in billing details or shipping details.

Instead, all of this information will be stored in the customer’s account for the best checkout experience.

The only action left for your customer is to click the “OK” button confirming their order.


Here’s a screenshot:

Magento instant purchase


5. Visual Merchandiser

Remember back in the “olden days” when you had to sort products manually?

Oh wait.

You’re still doing that, right?


Sorry about that.

May we introduce you to Virtual Merchandiser. A revolutionary tool that changes product sorting from a manual process to a visual process.


With Magento’s Virtual Merchandiser, you can rearrange how your products are displayed on any category or product page visually.

Here’s how it works:

Products are displayed in Visual Merchandiser exactly how your customers see them on the front end. What you see, is what the customer sees.

Simply drag and drop your products exactly how you want them to appear.

Easy peasy.


6. Mobile first design

While most other eCommerce platforms were built for desktop and mobile was an afterthought, Magento 2’s platform created a paradigm shift.

It starts with mobile and then scales up.

It takes into account mobile search, SEO, product views and checkout to create a mobile experience that’s not only intuitive, but converts.

Magento adapts and adjusts how menus, images, checkout and other features are displayed to fit desktop, laptop, tablet, and mobile device screens. Themes are touch-friendly, easily customized, and offer SEO advantages.

And in today’s eCommerce landscape where mobile searches have exceeded desktop, it’s crucial you get mobile right.


7. Customer segmentation and personalization

Creating a personalized shopping experience for each customer that visits your site can do wonders for your conversion rate.

With Magento 2, you can dynamically display content, promotions, and pricing to specific customers based on different properties, including:

  • Location
  • Gender
  • Order history
  • Lifetime purchase value
  • Wishlist items

You can also target unknown site visitors based on the products they have viewed or items in their cart.

8. Elasticsearch

Elasticsearch offers suggestions for customer misspellings, support for stop words and attribute weighting, and synonym management to increase relevancy and conversions.

magento elasticsearch

Handle large catalogs and easily scale search capacity as queries grow with integrated Elasticsearch technology.


9. Dynamic rule-based up-sells and cross-sells

Set automated rules to determine which products to present as up-sells, cross-sells, and related products to each customer segment.

Rules can be easily set up in the admin through a condition-based tool allowing you to effortlessly target product suggestions. This simple, yet powerful feature of Magento 2 can increase your revenue and average order values.


10. Drag-and-drop Page Builder

Build stunning product pages in minutes…without a single line of code. An easy-to-use, drag-and-drop page builder is native to Magento 2.


Let’s get cookin’

Venus is the hottest planet in our solar system.

In the eCommerce solar system, Magento holds the record for the most powerful, comprehensive, and flexible platform.

In other words, it’s hot!

Learn more about Magento 2 today (but be sure to bring your sunscreen).

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