Category: eCommerce Growth

If you’re an eCommerce entrepreneur, you may have heard the term “Multi-Channel eCommerce,” particularly in the last few years. But you may be a little bit confused about what it is, why it matters, and how you can get started. 121eCommerce is here to help! Multi-channel is the future of eCommerce – particularly as “social…

Black Friday is just around the corner, and the winter shopping season is about to go into full swing. And if you’re running a Magento/Adobe Commerce store, you may be wondering how to prepare for the holidays, and make sure you maximize revenue, bring in more customers, and provide an excellent user experience. Primarily, there…

So you’re building an auto parts eCommerce site. That’s a great choice! The market for automotive parts is booming. And one of the most important things to do – besides choosing an eCommerce platform – is to think about how you’ll organize your auto parts eCommerce store. What are your options? Primarily, there are two…

For online businesses, shipping matters. 13% of customers will never place another order with your business if their shipment is late. 34% of customers say that “long delivery times” are a top reason they choose to shop at brick-and-mortar stores, rather than at online stores. And, according to a study conducted by Avionos, 62% of…

This post was contributed by Rachel Fefer, Enterprise Partnership Director for Gorgias Customer service is often viewed by brands as a reactive measure – a necessary cost to answer customers when they have a problem. But with the right tools and processes in place, it can be an effective way to retain customers and find…

At 121eCommerce, we’re always emphasizing the importance of customer service. That’s because when it comes to the overall customer experience, customer support is a “make or break” aspect of your business. Great customer service drives sales, larger average order value (AOV), and customer loyalty. Poor customer service results in unsatisfied customers, higher churn rates, and…

Is your customer service department alone? Stranded? Stuck on a deserted island, with no company but a palm tree, a coconut, and a broken boat? Okay, that analogy may be a bit much. But it’s a good question. Is your customer service team alone? Or are they tightly integrated into the rest of your team?…

Customer service is hard. But providing excellent support is absolutely essential – especially for eCommerce companies. In a previous post, we discussed the importance of implementing a customer service strategy and provided you with a few tips on how to build a customer service strategy for your eCommerce business. But what if you already have…

eCommerce customers may seem fickle. Hard to please. Difficult. But if you’re having trouble providing excellent customer service to your customers, the problem might not be your customers at all. It might be your approach to customer service. Every company is different. But at eCommerce businesses, particularly newer businesses led by entrepreneurs or employing only…

In eCommerce, conversion rate is one of the most important metrics to take into account. Of course, a 100% conversion rate is never going to happen (even if you were selling ice water in the Sahara), but you still try to get it as high as it can go. Across the board, conversion rates average…