Category: eCommerce Growth
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The Top 5 Ways Adobe Commerce Helps You Improve Customer Service
At 121eCommerce, we’re always emphasizing the importance of customer service. That’s because when it comes to the overall customer experience, customer support is a “make or break” aspect of your business. Great customer service drives sales, larger average order value (AOV), and customer loyalty. Poor customer service results in unsatisfied customers, higher churn rates, and…
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No Department Is An Island – The Importance & Benefits Of A Holistic Approach To Customer Service
Is your customer service department alone? Stranded? Stuck on a deserted island, with no company but a palm tree, a coconut, and a broken boat? Okay, that analogy may be a bit much. But it’s a good question. Is your customer service team alone? Or are they tightly integrated into the rest of your team?…
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8 eCommerce Customer Service Mistakes You NEED To Stop Making (Yesterday)
Customer service is hard. But providing excellent support is absolutely essential – especially for eCommerce companies. In a previous post, we discussed the importance of implementing a customer service strategy and provided you with a few tips on how to build a customer service strategy for your eCommerce business. But what if you already have…
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How To Implement A Customer Service Strategy
eCommerce customers may seem fickle. Hard to please. Difficult. But if you’re having trouble providing excellent customer service to your customers, the problem might not be your customers at all. It might be your approach to customer service. Every company is different. But at eCommerce businesses, particularly newer businesses led by entrepreneurs or employing only…
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How Does Site Performance Affect Conversion Rate
In eCommerce, conversion rate is one of the most important metrics to take into account. Of course, a 100% conversion rate is never going to happen (even if you were selling ice water in the Sahara), but you still try to get it as high as it can go. Across the board, conversion rates average…
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6 Magento Mistakes That Are Killing Your Conversion Rate
Too much chocolate can kill a dog. Apples are the best killers of appetite. Even looks can kill. When it comes to conversion rate (I know, it’s a stretch), there are plenty of killers to choose from. We’ve highlighted 7 common mistakes that can kill your conversion rate. Mistake #1: Not Enabling Guest Checkout This…
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Why Your Current B2B eCommerce Platform Sucks (And How Magento Commerce Helps)
Your current B2B eCommerce platform sucks. It’s not an accusation. It’s a fact. And that’s because lots of “B2B eCommerce platforms” out there just don’t offer a fully-integrated, fast, and effective B2B shopping experience. Instead, they’re built to B2C standards – and are just adapted to B2B customers with a few simple tweaks. This results…
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Magento B2B eCommerce Features Explained: Corporate Account Management
B2B eCommerce is on the rise. As of 2019, B2B eCommerce had about 13% of the B2B market share, but it’s forecasted to rise to 17% of the market by 2023, which is a big jump. As millennials continue to enter the workforce and rise into positions where they make B2B buying decisions, B2B eCommerce…