Category: eCommerce Growth
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GA EOL & G4 Transition
Universal Analytics Vs Google Analytics 4 (GA4): What’s the Difference? Universal Analytics and Google Analytics are two distinct platforms by Google used by businesses to collect user data from their websites. In today’s measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user…
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5 eCommerce Shipping Best Practices
Shipping is one of the most important elements of your eCommerce store. If you follow today’s best practices for shipping, you’ll be able to bring in more customers, boost customer satisfaction rates, and convert more visitors into paying customers. And vice versa, if you don’t offer shipping that’s in line with your customer’s expectations, you…
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How to Determine the Profitability of Your eCommerce Website
As a business owner, you are always looking for new and creative ways to grow your business and drive more traffic to your eCommerce website. Whether it’s offering new products, special promotions, or excellent customer service, increasing your bottom line is always top of mind. If you feel like you can increase your profitability, but…
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Multi-Channel eCommerce
If you’re an eCommerce entrepreneur, you may have heard the term “Multi-Channel eCommerce,” particularly in the last few years. But you may be a little bit confused about what it is, why it matters, and how you can get started. 121eCommerce is here to help! Multi-channel is the future of eCommerce – particularly as “social…
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Preparing Your Store For The Holidays
Black Friday is just around the corner, and the winter shopping season is about to go into full swing. And if you’re running a Magento/Adobe Commerce store, you may be wondering how to prepare for the holidays, and make sure you maximize revenue, bring in more customers, and provide an excellent user experience. Primarily, there…
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The Top 2 Ways To Organize An Auto Parts eCommerce Site
So you’re building an auto parts eCommerce site. That’s a great choice! The market for automotive parts is booming. And one of the most important things to do – besides choosing an eCommerce platform – is to think about how you’ll organize your auto parts eCommerce store. What are your options? Primarily, there are two…
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How To Pick The Best Shipping Carrier For Your Online Business – What To Consider
For online businesses, shipping matters. 13% of customers will never place another order with your business if their shipment is late. 34% of customers say that “long delivery times” are a top reason they choose to shop at brick-and-mortar stores, rather than at online stores. And, according to a study conducted by Avionos, 62% of…
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How to Turn Your Help Desk Into a Profit Center
This post was contributed by Rachel Fefer, Enterprise Partnership Director for Gorgias Customer service is often viewed by brands as a reactive measure – a necessary cost to answer customers when they have a problem. But with the right tools and processes in place, it can be an effective way to retain customers and find…
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The Top 5 Ways Adobe Commerce Helps You Improve Customer Service
At 121eCommerce, we’re always emphasizing the importance of customer service. That’s because when it comes to the overall customer experience, customer support is a “make or break” aspect of your business. Great customer service drives sales, larger average order value (AOV), and customer loyalty. Poor customer service results in unsatisfied customers, higher churn rates, and…
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No Department Is An Island – The Importance & Benefits Of A Holistic Approach To Customer Service
Is your customer service department alone? Stranded? Stuck on a deserted island, with no company but a palm tree, a coconut, and a broken boat? Okay, that analogy may be a bit much. But it’s a good question. Is your customer service team alone? Or are they tightly integrated into the rest of your team?…