Category: Business Tips
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7 eCommerce Design Elements That Drive Conversions
If you’re redesigning your eCommerce website or launching a new online store, it’s important to prioritize the customer experience – and follow best practices to maximize your conversion rate. But what are these best practices? How can you build a user-focused website that builds user trust, encourages conversions, and still provides your customers with all…
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The Most-Common Magento Questions Answered!
When it comes to Adobe Commerce and Magento Open Source, there are several commonly asked questions we see from our clients, and how they relate to their projects. They can range from working with an agency, the cost of your build, installing Magento / Adobe Commerce, and plugins to help manage your day-to-day business operations.…
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GA EOL & G4 Transition
Universal Analytics Vs Google Analytics 4 (GA4): What’s the Difference? Universal Analytics and Google Analytics are two distinct platforms by Google used by businesses to collect user data from their websites. In today’s measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user…
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You Get What You Pay For: Why Offshore Web Development May Not Work for Your Business
Finding the right eCommerce development agency is such an important part of running your business. When you begin your search, you will run into startup agencies, large agencies, and even offshore agencies. Just a simple Google search query of “web developer near me” will produce thousands of results. It can be overwhelming, and quite tempting…
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How to Determine the Profitability of Your eCommerce Website
As a business owner, you are always looking for new and creative ways to grow your business and drive more traffic to your eCommerce website. Whether it’s offering new products, special promotions, or excellent customer service, increasing your bottom line is always top of mind. If you feel like you can increase your profitability, but…
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Multi-Channel eCommerce
If you’re an eCommerce entrepreneur, you may have heard the term “Multi-Channel eCommerce,” particularly in the last few years. But you may be a little bit confused about what it is, why it matters, and how you can get started. 121eCommerce is here to help! Multi-channel is the future of eCommerce – particularly as “social…
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Preparing Your Store For The Holidays
Black Friday is just around the corner, and the winter shopping season is about to go into full swing. And if you’re running a Magento/Adobe Commerce store, you may be wondering how to prepare for the holidays, and make sure you maximize revenue, bring in more customers, and provide an excellent user experience. Primarily, there…
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The Top 2 Ways To Organize An Auto Parts eCommerce Site
So you’re building an auto parts eCommerce site. That’s a great choice! The market for automotive parts is booming. And one of the most important things to do – besides choosing an eCommerce platform – is to think about how you’ll organize your auto parts eCommerce store. What are your options? Primarily, there are two…
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How To Pick The Best Shipping Carrier For Your Online Business – What To Consider
For online businesses, shipping matters. 13% of customers will never place another order with your business if their shipment is late. 34% of customers say that “long delivery times” are a top reason they choose to shop at brick-and-mortar stores, rather than at online stores. And, according to a study conducted by Avionos, 62% of…
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How to Turn Your Help Desk Into a Profit Center
This post was contributed by Rachel Fefer, Enterprise Partnership Director for Gorgias Customer service is often viewed by brands as a reactive measure – a necessary cost to answer customers when they have a problem. But with the right tools and processes in place, it can be an effective way to retain customers and find…