Author: Ben Chafetz

Monday night, May 21st, three games into the third round of the playoffs the Cavs lost their first playoff game this year. As a diehard Cleveland fan I was devastated. It wasn’t a bad game by any stretch, the Cavs were in it the whole game and it wasn’t until someone on the Celtics scored…

Marketing is awesome. There are millions of people in the world looking to spend money and really cool ways to target them. Sometimes we get so caught up in marketing we forget about the best pool of people to target – our customers. Customer retention is highly effective because it’s a population that has already…

This article was written for the 121 blog by RMI Nothing is more important in the current e-commerce landscape than an optimized user experience. People don’t have the interest, time or patience to put up with a poor quality experience with your website, mobile app or other electronic communication.

There are likely 365 things you could do right now to help grow your business.  In addition to having a stellar product line, a user-centric online or in-store experience, and a way to measure it all, you must meet customer demand and increased exposure to create a sea of happy customers.

With all the advancements we have made in technology, the human element still plays a critical role to its success, and with that comes the potential for human error. Mistakes are a part of business, relationships and life. Your mistakes don’t define you, how you handle them does.

Have you ever looked at your calendar and realized it was almost Valentine’s day and you have nothing planned? You’re not alone, 40% plan their Valentine’s day purchases less than a week in advance. That means it’s crunch time for your business – Americans are expected to spend almost 20 Billion dollars, but how do…