The rise of AI is completely changing the eCommerce landscape, and can help enhance the user experience on websites. For businesses like Pioneer Athletics, incorporating AI into their Magento site has led to a significant improvement in the overall user experience, and has ultimately helped in boosting their sales. Let’s explore how AI search extensions can transform your eCommerce website, using the insights from Pioneer’s successful implementation of Live Search for Adobe Commerce.
The struggles with Traditional Search:
Before diving into the solution, let’s take a look at the challenges of traditional eCommerce search. Some of the standard search functions often rely on keyword matching, which can lead to:
Irrelevant Results: Customers searching for “natural grass paint” might get bombarded with “synthetic turf paint” results if the product titles don’t explicitly mention “natural.” This frustration can lead to cart abandonment, as users feel the item is not in stock.
Limited Customization: Static search algorithms make it difficult to showcase the most relevant products or prioritize specific items based on sales goals.
For Pioneer, these issues were a constant source of customer frustration and lost sales opportunities.
How AI Search Extensions can Help:
AI search extensions use artificial intelligence to understand customer intent and to also deliver a more personalized shopping experience.
Live Search, the extension Pioneer uses, is a great example. It goes beyond simple keyword matching by potentially employing features like:
Natural Language Processing (NLP): Understanding the meaning behind a search query, even if phrased differently than the product title.
Synonym & Typos Correction: Recognizing misspelled terms and suggesting relevant products even if the search isn’t perfectly accurate.
Advanced Filtering Options: Allowing customers to refine their search based on specific criteria, further enhancing the relevance of results.
These features directly address the problems highlighted earlier. Live Search empowers Pioneer to:
Boost Relevant Products: Ensure “natural grass paint” searches prioritize the desired product, even if the title doesn’t explicitly mention it.
Customize Search Results: Manually adjust the order and visibility of products to showcase what matters most to customers.
Measurable Results & Beyond Pioneer:
Live Search isn’t just about a better user experience; it translates to benefits for your business. AI search extensions can potentially lead to:
Increased Conversion Rates: When customers find what they’re looking for quickly and easily, they’re more likely to convert.
More Relevant Searches: AI helps customers discover products they might not have found otherwise, boosting cross-selling and upselling opportunities.
Improved Revenue from Searches: By understanding what customers are searching for and what converts, businesses can make data-driven decisions to optimize their product offerings.
There are a wide-variety of AI search extension options available, and each has its own strengths. Here’s what to consider when choosing the right one for your business:
Features & Functionality: Does it offer the functionalities you need, like NLP, synonym correction, or advanced filtering?
Integrations: Does it seamlessly integrate with your existing eCommerce platform?
Scalability: Can it handle the growth of your business and product catalog?
Measurable Results & Beyond Pioneer:
The power of AI search extensions is undeniable.
By personalizing your users’ experience and having more-insightful data, this can significantly boost your eCommerce business.
Take a page out of Pioneer’s book and explore the possibilities of AI search extensions. Your customers (and your bottom line) will thank you.
Ready to learn more about how AI search extensions can transform your eCommerce website? Contact us today!