What Is The Best Magento SEO Extension In 2023?

Fighting for higher search rankings is a constant struggle, and will be no different in 2023. eCommerce stores – particularly newer ones – may have trouble ranking higher than the competition. That can lead to missed sales and lower profits. 

But how can you improve your store’s search rankings? We’ve written a couple of blogs about this already, such as 6 Key Seo Strategies For Your Magento Store, and 4 SEO Best Practices To Keep In Mind. 

But in this blog, we’re going to focus on how to optimize Magento SEO by using extensions.

So, what is the best Magento extension for SEO?

Why just choose one?

We’ve put together a list of our top 6 picks below.

If you’re looking for an all-in-one suite to help you with SEO optimization, there are a few features you’ll definitely want to look for when shopping around for the right Magento SEO extension. We recommend looking for a Magento SEO extension that includes most or all of the following features:

• Canonical link tagging – Canonical link tagging lets you choose a single link that’s “canonical” and will be crawled by search engines, which helps eliminate duplicate listings that could negatively impact SEO. For example, this may be necessary to consolidate the same product that’s listed in multiple categories, such as a t-shirt that’s listed under both “T-shirts” and “apparel.”
  

• HTML/XML sitemap generation – Sitemaps are essential for SEO. They provide a “roadmap” that search engines use to understand, catalog, and list the content on your website. You should look for a Magento SEO extension that will automatically generate and update both HTML and XML sitemaps.
  

• Rich snippets – Rich snippets are details that appear in search engines to provide users with more information about your page. For example, you can create a rich snippet that shows the star rating of an item, and this will appear without a user having to click through to the homepage. This can help boost your SEO rankings, and improve click-through rates for your website.
  

• URL optimization – Wondering how to make your URLs SEO-friendly? SEO-friendly URLs look more like natural text, rather than jumbles of letters and numbers. So, for example, an SEO-friendly URL would look like example.com/categories/shoes/black-sandals – rather than example.com/categories/sh-02/blk-sn.

However, rewriting all of your URLs and redirecting them is a long, difficult process. Magento SEO extensions can take a lot of the headaches out of optimizing your URLs. Instead of manually adjusting them, you can use an extension to automatically rewrite them based on your parameters.

• Redirect handling – Speaking of redirects, you should find a Magento 2 SEO extension that offers automatic redirect handling. When you change a URL, your extension will automatically redirect users from the old web address to the new one. Not only does this save you a lot of time, but it also helps boost SEO rankings. Google and other search engines tend to rank websites with lots of broken links lower, since this often means users will have a poor experience with the website.
  

• Image optimization – Automatic image optimization is nice to have, and can decrease loading times. In turn, this improves SEO, since loading times are a major factor for both SEO rankings and page bounce rate.
  

• Robots.txt editing – Robots.txt is a file that tells search engines which pages they should include in search engines, and which ones to leave out. For example, you can use robots.txt to include product pages, but to exclude things like your checkout URLs and other such pages.
  

• Meta tag templates – Good meta tags help boost clickthrough rates, but are time-consuming to write on your own. So finding a Magento 2 SEO extension that offers meta tag templates and automatic tag generation is very helpful, and will save you a lot of time. 
  

• SEO analysis – Finally, you should look for a tool that provides SEO analysis of your existing pages. You can check how well you’re using keywords, your meta tags, URLs, and other elements of your pages to see which ones are doing well, and which ones could use improvement.

Still with us? Ready to optimize your Magento store to improve your SEO?

Good!

With that out of the way, it’s time to take a look at a few of our top Magento 2 (and Adobe Commerce) extensions.

The SEO Toolkit for Magento 2 by Amasty is a great choice if you want an all-in-one extension to help your store stand out in search engines. It offers a variety of different desirable features, including:

• HTML/XML site mapping
• Canonical URL tags to eliminate duplicate content
• Improved store indexing with advanced pagination
• Rich snippet support
• Meta tag templates
• 404 redirect handling
• Automated cross-linking for relevant pages

This extension costs $299 for Magento 2 Open Source, and it costs $599 for Adobe Commerce. It’s a bit on the more expensive side, but it’s worth the investment. You get a 60-day money-back guarantee, 90 days of free support, and lifetime updates for your money, too.

ReloadSEO is another top contender for the best Magento SEO extension. They don’t just offer Magento extensions, either, but also support Shopify, BigCommerce, WooCommerce, and a variety of other platforms. A few of the top features provided by this Magento 2 extension include:

• A comprehensive SEO dashboard
• Keyword research tools
• On-page SEO optimization scoring
• Canonical link handling
• Redirect handling
• Robots.txt editor
• Duplicate page identification
• Backlink prospecting and monitoring 

Pricing depends on the size of your store and the features you want. You can pay $59/month for the Starter package, $99/month for the Business package, or $149/month for the Professional package, with the option for an Enterprise subscription for very large stores.

Magento Super Easy SEO by Magenest has a ton of amazing SEO features with a very unique selling point – it’s free of charge! Whether you use it for Magento Open Source or Adobe Commerce, you won’t pay a dime. And despite the low cost of “free,” it has lots of advanced features that help optimize Magento SEO, including but not limited to:

• Duplicate content tracking
• Metadata generation for product SKUs
• Content quality audits
• Rich snippets
• HTML/XML site mapping
• Automatic image alt-tag generation
• Category SEO templates
• Robots.txt editing
• URL redirect management
• Automatic image optimization
• Automatic cross-linking

While it may not have the same features or support as some of our other picks, Super Easy SEO is completely free, so it’s a great choice for smaller eCommerce businesses and new entrepreneurs.

SEO Suite by Mipro is another top contender for the best free Magento extension for SEO. It’s completely free to use and install, and it provides a surprisingly robust set of features. These include:

• Dynamic meta title and description generator
• Robots-txt editor
• Image alt-tag templates
• Canonical tags for duplicate pages
• Automatic internal/cross-linking 
• Rich snippets
• SEO-friendly URL generation/rewriting
• Support for multiple Magento stores
• Advanced breadcrumb navigation tools

You can even get 90 days of free support from Mipro after installing this Magento 2 extension. So give it a try today, and see if it’s right for your store.

Magento 2 SEO Suite by Mageworx is consistently rated as one of the best SEO dashboards, and it’s not hard to see why. Mageworx has a reputation for excellence, and this extension doesn’t disappoint with its advanced features. These include:

• Automatic SEO templates for meta titles, product URLs, alt tags, product descriptions, and H1 tags/product names
• Redirect handling for 301 and 302 redirects
• Rich snippets 
• Progressive Web App (PWA) support for mobile
• Canonical tags to eliminate duplicate products and categories
• Multi-store support and multi-language support with hreflang
• SEO-friendly breadcrumbs and navigation
• HTML/XML site mapping
• Comprehensive SEO reports dashboard
• Robots.txt configuration

Pricing starts at $199 for Magento 2 Open Source, and $398 for Adobe Commerce. You can pay for additional services, too, like professional installation, priority support, or advanced SEO configuration by the Mageworx team.

Magento 2 SEO Extension by Mirasvit is another good choice if you’re looking for an all-in-one SEO management platform. Its features are similar to the other picks on this list, and a few highlights include:

• Automatic meta tag generation with SEO templates
• Simple tools to write and rewrite SEO-friendly URLs
• Rich snippets for Google search results
• Automatic cross-linking for relevant pages
• 301, 302, 307 redirect support
• Automatic product and image URL optimization
• SEO toolbar for evaluating the SEO health of any page
• Advanced HTML and XML sitemap generation
• Canonical, language, and relationship tag definition

Despite these powerful features, it’s a bit cheaper than the other picks on our list, costing just $149 for Magento 2 Open Source, and $248 for Adobe Commerce. They also offer free installation, which will help you get your SEO project off the ground more quickly.

We hope this list has been helpful and informative, and that helped answer the question of what is the best Magento extension for SEO. But this is just the tip of the iceberg. There are a ton of Magento 2 SEO extensions out there. Every store is different, so we highly recommend taking a deeper look at these recommended products and doing your own research before you commit to a particular extension.

Need more tips on running your store? Check out the 121eCommerce blog. And remember – if you need technical help or development assistance for Magento 2 or Adobe Commerce, we’re always here to help. 

The team at 121eCommerce specializes in both Magento Open Source and Adobe Commerce, and we’ve helped launch 150+ eCommerce stores. To get the technical advice, expertise, and services you need, just contact us online to schedule a consultation.