In our previous blog post, we discussed the basics of multi-channel eCommerce, why it matters, and why you should do it. You should take a look if you haven’t read it, but here’s the “Cliff Notes” version – multi-channel eCommerce involves selling products not just on your own eCommerce website, but also on other digital sales “channels” like eBay, Amazon, WalMart Marketplace, and many others.
By expanding to multiple sales channels, you can reach a wider customer base, appeal to specific customer segments more easily, and increase your overall sales. Multi-channel eCommerce also helps you build a more resilient business – for example, if your store goes down due to an unexpected glitch, customers could still shop for your products on Amazon.
If you want more details – and you should! – check out the blog post linked above. In this blog, though, we’ll focus on something a little different. At 121eCommerce, we highly recommend using BigCommerce if you want to build an eCommerce store and integrate multi-channel eCommerce into your strategy.
Why BigCommerce? Read on and find out. We’ll discuss the features and benefits that make it easy for entrepreneurs to use BigCommerce and explore the benefits of multi-channel eCommerce for their businesses.
BigCommerce has integrations available for a lot of today’s top eCommerce and social channels. This includes Google, Amazon, Facebook, eBay, TikTok, Instagram, Square, and more. It was also one of the first eCommerce platforms to adopt Checkout on Instagram, which allows customers to shop your BigCommerce store directly from Instagram ads and check out – all without leaving the app.
Most of these integrations are available natively on the BigCommerce platform, but you also have the option to add more integrations using BigCommerce apps. There are dozens of apps available, so you’ll have a ton of different eCommerce sales channels to choose from.
No matter what integrations you use, BigCommerce will remain at the heart of your eCommerce business. It has a robust catalog API, which allows you to set it as a “Single Source Of Truth.” Items you add to your BigCommerce catalog can easily be integrated and sold on websites like Amazon and eBay, thanks to powerful integration and automation tools.
You don’t have to worry about stock-outs or over-selling, either. When you sell an item on another sales channel, you can automatically sync the sale to your BigCommerce store – and update your inventory accordingly. All of BigCommerce’s multi-channel integrations are built on top of its powerful catalog API, which makes it easier to set up and administer your various sales channels.
If you’re interested in expanding into multi-channel eCommerce from a brick-and-mortar store – or you’d like to eventually open a physical store for your online business – BigCommerce is a great choice. It offers integrations with a variety of POS (Point-Of-Sale) solutions including PayPal, Teamwork Commerce, COnnectPOS, and Heartland Retail, to name just a few.
With these POS systems, you can easily manage orders both online and in-store, and sync inventory, available items, and other data between your BigCommerce backend, your inventory management systems, and any other software you may be using in your store.
One of the challenges of multi-channel eCommerce is managing your books. Accurate bookkeeping is important both for tax reasons, and for ensuring you have a solid understanding of your business’s performance and growth.
However, manually merging and administering sales data across two, five, ten, or dozens of sales channels can be a major challenge for eCommerce companies. BigCommerce supports a variety of powerful accounting software and ERP integrations. This allows you to get a holistic view of your sales without manually tracking sales from each of your eCommerce channels. In turn, that saves you time and money, and lets you focus on other aspects of running your eCommerce store.
This is one of the biggest reasons to choose BigCommerce, particularly if you’re running a larger eCommerce store and want to expand to the largest possible number of sales channels. Feedonomics was recently acquired by BigCommerce.
Feedonomics for Marketplaces is a powerful, all-in-one multichannel sales platform that lets you set your store to take orders on 150+ top digital sales channels. Using a powerful AI-powered platform and a dedicated team of specialists, Feedonomics automates the process of listing your products on websites like Amazon, Target Plus, WalMart Marketplace, and so many others.
From creating product descriptions to synchronizing your catalog and inventory data, they handle it all. You’ll also get features like order monitoring to alert you about any potential issues, and the ability to set up inventory rules to prevent over-selling and ensure you manage your inventory wisely.
Whether you’re a new eCommerce entrepreneur, you’re interested in adding multi-channel shopping to your BigCommerce website, or you’re looking to switch to BigCommerce from another eCommerce platform, 121eCommerce is here to help.
We’re experts in the BigCommerce platform. From administration to website launching, integration support and more, we do it all. If you’ve got questions about BigCommerce, multi-channel sales, or anything else related to eCommerce, we’re here for you. Contact us now to schedule a meeting – and see how we can help your business thrive.