A great eCommerce site doesn’t just need to load quickly, convert customers, and provide an excellent shopping experience. It needs to be flexible, powerful, and easy to administer – particularly when it comes to content management.
This is an area where Adobe Commerce (Magento) excels. While some other eCommerce platforms make it difficult to add new content, update existing content, and make changes to your eCommerce store, Adobe Commerce comes with out-of-the-box tools that simplify things dramatically, such as the Page Builder and Adobe Stock integration.
Curious to learn more? Let’s discuss both of these features in-depth, and explain how they simplify the process of eCommerce content management with Adobe Commerce.
The Adobe Commerce Page Builder was first introduced in 2019 with Adobe Commerce 2.3.1, but it wasn’t very widely used until October 2020, when Adobe Commerce 2.4.1 was released, along with Page Builder 1.5.0. This iteration dramatically enhanced the Page Builder’s features, enabling full-screen editing, live content previews, and many other features.
But we’re getting ahead of ourselves. First, what is the Adobe Commerce Page Builder? Well, as the name suggests, it’s a powerful tool that allows you to quickly build new pages on your Adobe Commerce eCommerce site – from homepages to landing pages, product details pages, and so much more.
The Adobe Commerce Page Builder is a type of editor known as a “What You See Is What You Get (WYSIWYG) editor. This means that it’s a codeless, drag-and-drop editor where you can build pages and get a live preview of how they will look – what you see is what you get.
So, what does that mean for you and your administration and marketing team? It means that the Adobe Commerce Page Builder lets you easily develop, build out, and implement eCommerce content pages – without touching a single line of code.
Unlike some other platforms that may require the help of developers and technical experts to modify eCommerce content or add new pages, Adobe Commerce puts this power in the hands of you and your team. With its codeless design, it’s easy to build new eCommerce content pages, even if you don’t have any technical skills.
The Adobe Commerce Page Builder is extremely flexible and powerful, with dozens of drag-and-drop elements you can use. From photos to videos, interactive elements, slideshows, columns and rows of products, text, and more, you can quickly build powerful eCommerce content pages that will drive sales and customer loyalty.
This allows you to quickly create new pages whenever necessary. Holding a seasonal sale? It’s easy to create a sleek, eye-catching, sales-driven homepage design. Want to add some new products? Drag and drop photos, text, links, buttons, and other on-page elements. Need to build a landing page to advertise a user guide or whitepaper for a Google Ads or SEO campaign? You can do that, too.
Even better, this can be combined with the Adobe Commerce Content Staging tool. This tool lets you plan updates and changes to your store’s content, and applies them automatically on the desired date.
For example, if you sell apparel at your store, you could use the Page Builder to create a “Summer” homepage featuring shorts, swimwear, tank tops, and other warm weather products, and use the Adobe Commerce Content Staging Tool to automatically apply these changes based on your desired schedule.
Adobe Stock is Adobe’s stock photo service and is home to millions of stock photos, as well as vectors, illustrations, graphics, and other visual media, including video clips. And with Adobe Commerce, it’s easy to integrate Adobe Stock into your store.
Starting with Adobe Commerce 2.3.4, Adobe Stock was integrated directly into the eCommerce platform. You can browse Adobe Stock assets, preview them, license them, and integrate them into your website with just a few clicks – all without leaving the Adobe Commerce Admin workspace.
After the initial setup process, it couldn’t be easier to use Adobe Stock. Just head to your Media Gallery and click “Search Adobe Stock,” enter a keyword, and see thousands of images, illustrations, video clips, 3D assets, and other results that may be right for your website. You can license your desired assets immediately, and save them directly to your Adobe Commerce site for future use.
With powerful tools like the Page Builder, Content Staging, and Adobe Stock integration, Adobe Commerce helps reduce Total Cost of Ownership (TCO) by allowing you and your team to administer your website and add content directly without the help of technical specialists and developers.
Not only that, but these tools allow you to quickly add new products, run promotions, build out content pages, and take control of your eCommerce website – allowing you to make changes that will boost sales and improve overall store performance.
Interested in learning more, and finding out if Adobe Commerce might be right for you? 121eCommerce is here to help. As experts in this eCommerce platform, we can discuss its benefits, features, and advantages in further detail.
Contact us for a consultation now, or feel free to take a look at our blog. As experts in Adobe Commerce and Magento, we’re always posting new content about the platform, its benefits, and how it stacks up to the competition.