Today’s digital marketplace is quickly becoming crowded. Whereas in the past, certain retailers may have felt that they could still connect with their core customer base without having to go online, now, a website is as vital to company’s survival as any other of their business tools. Yet where once being online put you ahead of the curve, now your mere presence there isn’t near enough to guarantee success. Thus, taking advantage of updates such as the latest AJAX cart extension is required in order to enhance the online customer experience.
The Need for Efficient Checkout Functionality
Oftentimes, far too much attention is paid to pulling visitors in with elaborate visuals and ads as soon as they enter a site. While not downplaying the importance of these features, it’s important to remember that all of the pretty pictures in the world can’t overcome a bad shopping experience. Even if you’re able to lure customers into browsing through your inventory and even into making selections, you can still lose them if your site doesn’t maintain an efficient flow on the backend. How frustrating would it be to lose a potential customer at the very point of conversion simply because he or she found completing the transaction to be cumbersome?
Not to worry; even if your online checkout process has had its issues, there are tools that can help improve it. One such tool is the GoMage ProCart Cart Extension for Magento. This extension can allow you to better customize your customer shopping cart in order to help your visitors with the selection and management of their intended purchases. This increased efficiency can not only lead to better conversion rates, but also increased sales and customer retention.
Benefits that the GoMage ProCart Offers
How does the GoMage ProCart succeed at doing this? A quick look at some of the benefits that it offers provides that answer:
To remain relevant in the ecommerce market, you have to take full advantage of all of the tools and technologies available to you. This can often be a challenge, however, if you’re expertise does not lie in web design and development. It’s at these times when having a partner that specializes in e-commerce really pays off. Such a resource can help to ensure that not only are you made aware of the latest technological advances in the industry, but are also able to easily integrate them into your site. We here at 121 eCommerce can be such a resource. Through our collaborative efforts, you’ll be able to enjoy the primary benefit that these updates were designed for: increased customer conversion rates.