Category: Website Optimization
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Why ADA Compliance is Crucial for Your Website
ADA Compliance is nothing new, and is extremely important to ensure that you are not excluding or inhibiting users from having a stellar experience on your website. Unfortunately, having a website that is not ADA compliant can have an impact on your customers, and your business’ bottom line. In fact, 74% of ADA-based lawsuits were…
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Four Signs it’s Time to Replatform Your eCommerce Site
Your eCommerce website is a crucial part of your business, and keeping it up to date is of the utmost importance. Sure, you’ve been keeping things up to date and adding the right extensions to make sure your users have the best experience. Lately you’ve been noticing your site isn’t as fast as it used…
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Is your eCommerce site secure?
The development of an eCommerce site presents numerous challenges. Having a site that is fast, looks good and works well is a must. On many occasions we believe that this is enough, and we tend to ignore a very important aspect such as security. eCommerce sites handle secure information that is very valuable to attackers,…
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How to Optimize Your eCommerce Website for More Conversions
The key to success for all eCommerce stores is being able to increase conversions. Essentially, more visitors = more money for your business. If you aren’t getting visitors to your site, chances are, you’re not making much money. With over $7.31 trillion dollars projected to be spent on e-commerce retail in the next few years,…
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How to Determine the Profitability of Your eCommerce Website
As a business owner, you are always looking for new and creative ways to grow your business and drive more traffic to your eCommerce website. Whether it’s offering new products, special promotions, or excellent customer service, increasing your bottom line is always top of mind. If you feel like you can increase your profitability, but…
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GA EOL & G4 Transition
Universal Analytics Vs Google Analytics 4 (GA4): What’s the Difference? Universal Analytics and Google Analytics are two distinct platforms by Google used by businesses to collect user data from their websites. In today’s measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user…
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How to Determine the Profitability of Your eCommerce Website
As a business owner, you are always looking for new and creative ways to grow your business and drive more traffic to your eCommerce website. Whether it’s offering new products, special promotions, or excellent customer service, increasing your bottom line is always top of mind. If you feel like you can increase your profitability, but…