Author: Ben Chafetz
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Adobe Summit 2020 – The Digital Experience
This year, Magento Imagine and Adobe Summit will not be taking place in Las Vegas. Each year, thousands of people flock to Vegas to learn more about what’s next for the Magento platform – but thanks to the spread of COVID-19 coronavirus, this event has been canceled. As a sponsor of Magento Imagine, 121eCommerce will…
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The Game-Changing Advantages of Magento Commerce
If you played video games in the 90s or early 2000s, you’ll be familiar with how they were very limited in the gameplay options. You could only enter certain buildings, the rocks that were painted differently from the rest of the artwork were what you could interact with, and you had set boundaries of where…
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Coronavirus COVID-19 and eCommerce: 5 Steps to Take During this Trying Time
COVID-19 coronavirus has been declared a pandemic by the World Health Organization (WHO), and all across the United States and the rest of the world, states and cities are taking dramatic steps to curb its spread. How will this affect you in the coming weeks or months as an eCommerce entrepreneur? COVID-19 is likely to…
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How to Use Marketing Personas to Boost Sales
Single male, 40, successful business owner, seeks working female, enjoys an active lifestyle and dressing trendy. No, it’s not a classifieds ad (do those still exist?!), it’s a marketing persona for the athleisure company Fabletics. Don’t know what a marketing persona is? Don’t worry. In this blog, we’ll take a look at this useful marketing…
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5 Product Description Mistakes That Drive Away Customers
Here’s how Apple describes its latest MacBook Pro: Designed for those who defy limits and change the world. Whoa. That’s a good description. That’s a damn good description. Who wouldn’t want to defy limits and change the world? Everybody. And that’s why you shouldn’t underestimate the power of a great product description. Or the destructive…
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The Full Guide to Using Magento as a CMS
So you’ve built up your Magento eCommerce page. Let’s say you’re selling amazing organic, top quality tea on your online store. You’ve got your pages looking sleek and the start to finish checkout process is a breeze. Your customers love your products and the ease with which they can shop. Now you’re maybe thinking about…
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Magento Development Agency: What To Look For
There are tons of development agencies associated with the Magento community out there that can help build up your Magento eCommerce website. So how do you choose the best one? In this guide, we’ll explore what to look for when choosing a Magento web development agency to ensure you get the most bang for your…
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Magento vs WordPress: What’s the Difference?
Both Magento and WordPress are widely used platforms with millions of eCommerce sites powered between the two. Launching an online storefront on one of these platforms means you’ll be in the company of brands like Nike, Sony Music, and even Christian Louboutin! Ok, so you’re going to go with one of these two to build…
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The Importance of Building an Accessible Magento Website
In a recent decision, the Supreme Court cleared the way for blind individuals to sue retailers with websites that are not accessible or ADA-compliant. What does this mean for the future of Magento and other eCommerce platforms? In this blog, we take a look at this story, and what it can tell us about the…
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How to Get Rid of Dead Stock
Out with old, in with new…stock, that is. As 2020 gets underway, you need to make sure that you’ve got space for all the items that you plan to sell this year. So, what should you do if your store has some items that aren’t selling well? Here are seven easy-to-implement ideas on what to…