Author: Ben Chafetz

The first email ever sent was in 1971 by Ray Tomlinson to himself. Fast forward nearly 50 years and email is still around…and going strong. Especially for marketers. According to Emma, 59% of marketers say email is their biggest source of ROI. And as an eCommerce merchant, you’re sitting on a gold mine. You’re collecting…

(This article originally appeared in the March issue of Manufacturing Marketing Magazine) B2B eCommerce is huge – and continues to grow. According to data from Statista, manufacturing and merchant wholesale revenue in the U.S. in 2016 amounted to $5.79 trillion dollars in B2B eCommerce sales – growing at an average rate of about 200% per year…

Flush. That’s the sound of your credibility going down the toilet due to broken links. And that’s not all. You’re also hurting your SEO rankings, conversion rate, and overall user experience. Yes, broken links are inevitable on an eCommerce site. You’re constantly uploading new products, updating existing pages, tweaking your website theme, optimizing your SEO…

The average cart abandonment rate is around 69%. That means more than two-thirds of your customers add items to their cart, and then give up on your site before they check out. That means you’re losing nearly seven out of nearly every ten sales. That’s a lot. If you can reduce your cart abandonment rate…

“It’s too expensive.” “It’s going to take too long.” No. We’re not talking about Boeing’s $2M jetpack competition (check out the mind-blowing promo video at the end of this blog). Or the people of New York in 1927 commenting on the construction of the George Washington Bridge (which took six years and cost $1 billion dollars). These are…

This article was written by 121eCommerce CEO Ben Chafetz I have been hiring for the past 20 years. Having started my professional career in recruitment to now being CEO of a company, hiring has been the most consistent aspect of each stage.

When a B2B purchaser goes home at night, he probably lies down on his couch (he may or may not have a beer), he quickly browses Facebook and then searches online for some things he may want to buy. He searches for a product, reads the reviews, and then makes a secure payment with a…