Author: Ben Chafetz
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A Whopper of a Mistake – Burger King’s $8 Million Error
Recently, a Burger King franchisee – Carrols Restaurant Group – made headlines when they announced that an accidental error in discounting Whopper sandwiches had lost them more than $8 million in profits. You can see the entire article here, and dig into the details. But this got us thinking. What happened? How can a simple…
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What Will Happen to My Website after Magento 1 EOL
What will happen to your site after June 31, 2020, when Magento 1 is put to rest? Will my site explode? Will my database melt down? Will my customers get all their orders for free? Not quite. But it will get ugly. How ugly? Not as ugly as the ugliest animal in the world (the…
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7 Magento Mistakes You Should Never Make
Remember New Coke? It was a new, sweeter version to combat its (then) new competitor: Pepsi. Coke realized their mistake and abandoned the product after a few weeks. It went back to its old formula and renamed it Coca-Cola Classic. Or how about when Gap launched a new logo in 2010: Yup. Guess how long that lasted?…
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What Is Magento BI Essentials?
When it comes to building a better Magento store, Business Intelligence (BI) and analytics are your best friend. In years past, Magento store operators had to rely on third-party BI and analytics tools. But not anymore. Magento Commerce comes off-the-shelf support with its very own BI suite, known as Magento Business Intelligence Essentials, Magento BI…
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What does Magento and Honeycomb cereal have in common?
Magento’s big…yeah yeah yeah! It’s not small…no no no! Magento’s got…a big big base! Big big bunch for a big big bite! If the above sounds familiar, it’s from Honeycomb’s jingle from the 1980’s: Honeycomb’s big…yeah yeah yeah! It’s not small…no no no! Honeycomb’s got…a big big taste! Big big crunch for a big big…
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Ready-Made or Custom-Made Theme For Your Magento Store?
You need a suit. You could go for a custom-made Armani for $4,000. Or, a Marshall’s special Van Heusen for $99.99. Both will do the job. So how do you decide? It depends on your needs. If you’re closing a big deal on a private jet, you may need that Armani. If you just need…
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How to Improve Page Loading Speed: A Complete Guide
Is your website is falling behind when it comes to page loading speed? Looking for ways to improve your page loading speed? You’re in the right place. We’ve put together a comprehensive guide on everything you need to know about page loading speed. We’ll show you how to measure your page loading speed, go over…
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Guest Checkout
Is free shipping important for your eCommerce store? Duh. What about a fast checkout? Also a no-brainer. But here’s one key to online success you may be taking for granted as a Magento store owner… Guest checkout. Yup. It’s so important that Magento has it enabled by default. Obviously, Magento has done it’s homework and…
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7 Warning Signs It’s Time To Upgrade To Magento Commerce
What are the sweetest words you can hear when renting a car? “We’ve upgraded you for free.” Yes! Instead of the Chevy Spark you reserved, you’re now sitting pretty in your Lincoln MKS. Oh yeah. And you can do a lot more with your Lincoln: Voice-activated dual-zone front automatic air conditioning. Heated and cooled leather…
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14 Questions to Ask Before Hiring a Magento Agency
Imagine you woke up to an Apache assault helicopter parked in your driveway. The card says, “Have fun. Love, Dad.” Disregard for a moment why your father would give you the top attack helicopter in the world. The bigger question is: What to do with this beast of a chopper attracting the attention of your neighbors?!…