As experts in LinkedIn, Facebook, Instagram, and other social platforms, our paid social campaigns do more than increase brand awareness. We offer intelligent campaign set up, audience targeting, ad testing and development, and savvy bidding to maximize results.
Campaign Mapping and Essential Campaigns
We implement our essential campaigns to act as a solid foundation to start your marketing efforts. These thoroughly tested campaigns are the core strategy we use to ensure healthy ROAS.
Validating, Optimizing and Fixing
Once our essential campaigns have been implemented we let them run for 4-7 days before we make any changes, which gives reasonable time for platforms to collect data and optimize from it. If a campaign drives poor performance then we will pause it and it can be revisited later.
First things first, we measure our performance against your main goal. Whether it’s CPA or ROAS, if a campaign does not achieve your aims then it will get paused so we can exclude different aspects and settings of the campaign, ad sets, & ad level. Once we gather enough data, we can properly determine what to exclude and what is actually working before we put additional ad spend into a campaign.
Step Up the Pace
Once we fix the leaks, we can pour more ad spend into a winning campaign and drive up the ROAS. If we see a particular audience doing well in a certain campaign, then we can take that audience and build it into its own campaign for better efficiency and more control of ad spend.
Achieve Your Goals
We know your social media goals vary. You might want top-of-funnel brand awareness, increased engagement, or maybe you are looking at direct Return On Investment (ROI). Our social media management services focus on high-impact areas to help our clients achieve their goals such as content creation and distribution, as well as pay-per-click ads.
With social media, customer relationships can create unique, high-value opportunities for direct personal engagement. When a consumer feels that 1:1 connection with your company, brand loyalty deepens. When a consumer is loyal, you earn another customer for life. Our management services increase engagement (likes, comments, etc.) on your social media posts, giving you an opportunity to build a strong connection with your customers.
By focusing on the right demographics, interests, and behaviors of users we capture their attention and bring high-level brand awareness to your business. We do this through a strategic combination of content, boosted posts, and paid advertising.
Increasing Site Traffic
Increasing your website traffic will directly influence leads and sales. We will develop social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can also utilize retargeting ads to stay in front of recent website visitors.
De-Silo Marketing Efforts
Social media is a great platform to boost communication to clients. Understanding how it ties together and supports other marketing efforts is critical. De-siloing marketing means social media can distribute content (such as blogs and industry information), showcase sales, communicate promotions, and highlight new products. Social media is also the perfect platform to help build your email subscriber list which will further the opportunities for engagement with customers.