The Situation:

Dealermarket specializes in dealership supplies, including advertising, sales, service, and parts & body shop for the automotive, marine, RV, and powersports industries.

Dealermarket’s custom-made eCommerce platform had started to show its age and the company’s needs had outgrown their already depreciated platform. One of their most popular products, Autosoft checks was being outsourced to a third-party and they wanted to bring this entire functionality in-house. In addition, their current site catered only to B2B customers, and they now needed a site that was could handle both B2B and B2C sales.

The Solution:

With its deep stack of features and functionality, Magento Commerce was a natural fit to meet all Dealermarket’s requirements. In addition, the only way to bring the desired Autosoft capabilities in-house was to develop a custom-built functionality that would allow customers to see a preview of their order and securely submit all financial information.

Dealermarket needed a seasoned Magento agency that could build the site they needed, deliver custom-built functionality, and integrate their backend systems, including SAGE and SalesForce. 121eCommerce was up for the task.

The Success:

Our team was able to deliver on all fronts.

A faster website with a completely re-designed frontend for easier search, reorder, and faster checkout. A thoroughly integrated, easy-to-manage backend. Custom-built functionality that opened the door for Dealermarket to bring their top-selling product, Autosoft checks, in-house.

The site’s performance, speed, and user experience were all improved. Needless to say, Dealermarket is thrilled with the results:

“The main reason we wanted to migrate to a new platform was to bring our biggest revenue-generating product, Autosoft check printing, in-house. Our current platform couldn’t handle the functionality and the team at 121 showed us how easy it would be with Magento. Our new site is fast, looks great, has a powerful search, and super easy for our clients to use. Plus, the backend is much easier for us to manage. Thanks 121!”

– Joe Zumpella, Director of eCommerce

Since we launched Dealermarket’s website, they have not reached out to us for any enhancements or updates in months. We take this as a point of pride, since we set them up to succeed from the start with our initial training sessions along with the overall site build.