Category: 121eCommerce News
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A Whopper of a Mistake – Burger King’s $8 Million Error
Recently, a Burger King franchisee – Carrols Restaurant Group – made headlines when they announced that an accidental error in discounting Whopper sandwiches had lost them more than $8 million in profits. You can see the entire article here, and dig into the details. But this got us thinking. What happened? How can a simple…
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RPV: The Most Important KPI for Your eCommerce Store
Do you know your RPV? Back up. Do you even know what RPV is? Don’t feel bad. Most store owners don’t know either. It’s Revenue Per Visitor. Believe it or not, RPV is the most important KPI for your website. Check out this blog post we wrote for our good friends at nChannel to discover:…
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How to Improve Page Loading Speed: A Complete Guide
Is your website is falling behind when it comes to page loading speed? Looking for ways to improve your page loading speed? You’re in the right place. We’ve put together a comprehensive guide on everything you need to know about page loading speed. We’ll show you how to measure your page loading speed, go over…
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Guest Checkout
Is free shipping important for your eCommerce store? Duh. What about a fast checkout? Also a no-brainer. But here’s one key to online success you may be taking for granted as a Magento store owner… Guest checkout. Yup. It’s so important that Magento has it enabled by default. Obviously, Magento has done it’s homework and…
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8 Must-Have Transactional Emails For Your Online Store
The first email ever sent was in 1971 by Ray Tomlinson to himself. Fast forward nearly 50 years and email is still around…and going strong. Especially for marketers. According to Emma, 59% of marketers say email is their biggest source of ROI. And as an eCommerce merchant, you’re sitting on a gold mine. You’re collecting…
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How to Deliver 5-Star Customer Service When You’re a One Man Shop
Emails and orders and returns, oh my! If you run an online store as a one-man shop, you do it all. Unfortunately, customer service often gets sacrificed for more “pressing” tasks like getting orders out the door. Sure, you may hire people to help design your website and do other tasks – but in most…
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5 Common Product Photography Mistakes
Great product photography is critical for eCommerce companies. No matter what you’re selling, product photographs help customers “window shop,” and learn more about your products before they make a purchase. Having a large number of high-quality product photographs is one of the best ways to increase your conversion rates, and bring in most customers. Consider…
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5 Blogging Mistakes to Avoid Like the Plague
Content marketing should be a big part of your SEO and marketing plan. To successfully rank for keywords, it’s important to create useful, SEO-friendly content. And that means you need to start blogging. But if you’ve never run an eCommerce blog before, you may make some common mistakes. We’re here to help you identify these…
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121eCommerce Wins Best Tech Services Company
Nerd Oscars. That’s what OHTec’s annual Best of Tech Awards is fondly referred to as. And we’re proud to say, we took home the “Oscar” for Best Tech Services Company in Northeast Ohio. “We’re thrilled to win this award” commented our CEO, Ben Chafetz. “I’ve always believed in the talent of my team and of Northeast…
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Overcoming “My Sales People Will Hate It” and Other B2B eCommerce Objections
(This article originally appeared in the March issue of Manufacturing Marketing Magazine) B2B eCommerce is huge – and continues to grow. According to data from Statista, manufacturing and merchant wholesale revenue in the U.S. in 2016 amounted to $5.79 trillion dollars in B2B eCommerce sales – growing at an average rate of about 200% per year…