Category: 121eCommerce News

Here’s how Apple describes its latest MacBook Pro: Designed for those who defy limits and change the world. Whoa. That’s a good description. That’s a damn good description. Who wouldn’t want to defy limits and change the world? Everybody. And that’s why you shouldn’t underestimate the power of a great product description. Or the destructive…

Out with old, in with new…stock, that is. As 2020 gets underway, you need to make sure that you’ve got space for all the items that you plan to sell this year. So, what should you do if your store has some items that aren’t selling well? Here are seven easy-to-implement ideas on what to…

Recently, a Burger King franchisee – Carrols Restaurant Group – made headlines when they announced that an accidental error in discounting Whopper sandwiches had lost them more than $8 million in profits. You can see the entire article here, and dig into the details. But this got us thinking. What happened? How can a simple…

Do  you know your RPV? Back up. Do you even know what RPV is? Don’t feel bad. Most store owners don’t know either. It’s Revenue Per Visitor. Believe it or not, RPV is the most important KPI for your website. Check out this blog post we wrote for our good friends at nChannel to discover:…

Is your website is falling behind when it comes to page loading speed?  Looking for ways to improve your page loading speed?  You’re in the right place.  We’ve put together a comprehensive guide on everything you need to know about page loading speed.  We’ll show you how to measure your page loading speed, go over…

Is free shipping important for your eCommerce store? Duh. What about a fast checkout? Also a no-brainer. But here’s one key to online success you may be taking for granted as a Magento store owner… Guest checkout. Yup. It’s so important that Magento has it enabled by default. Obviously, Magento has done it’s homework and…

The first email ever sent was in 1971 by Ray Tomlinson to himself. Fast forward nearly 50 years and email is still around…and going strong. Especially for marketers. According to Emma, 59% of marketers say email is their biggest source of ROI. And as an eCommerce merchant, you’re sitting on a gold mine. You’re collecting…

Emails and orders and returns, oh my! If you run an online store as a one-man shop, you do it all. Unfortunately, customer service often gets sacrificed for more “pressing” tasks like getting orders out the door. Sure, you may hire people to help design your website and do other tasks – but in most…

Great product photography is critical for eCommerce companies. No matter what you’re selling, product photographs help customers “window shop,” and learn more about your products before they make a purchase. Having a large number of high-quality product photographs is one of the best ways to increase your conversion rates, and bring in most customers.  Consider…

Content marketing should be a big part of your SEO and marketing plan. To successfully rank for keywords, it’s important to create useful, SEO-friendly content. And that means you need to start blogging. But if you’ve never run an eCommerce blog before, you may make some common mistakes. We’re here to help you identify these…