Magento 2 Integration with Microsoft Dynamics CRM

Microsoft began offering business software solutions in the early 2000’s when it acquired four separate companies, Navision, Axpata, Great Plains, and Solomon, and rebranded them under the Microsoft name. Since then the various software’s that serve accounting, operations, sales and customer service, have been shuffled around and renamed a few times. Most recently these were grouped under the brand name Microsoft Dynamics with their CRM currently named Microsoft Dynamics 365. Regardless of all the name changes, Microsoft’s CRM continues to offer a solid customer relationship management solution for businesses of all sizes.

In a word- simplification.

Your online store is where all customer transactions take place and are stored and where all your products and SKU’s are displayed and tracked. Directly adjacent to your Magento eCommerce platform is your business’s CRM. Microsoft Dynamics holds all customer information and is used to better customer relationships and identify new possibilities for customer growth. Magento integration with MS Dynamics CRM will create a seamless and up-to-date flow of customer data from eCommerce store to CRM and back. Doing so will optimize your online business operations and open up new opportunities to expand sales.

Some other benefits of integrating Microsoft Dynamics CRM with Magento are:

• Close the communication gap between departments and ensure accurate information is accessible to sales, marketing, purchasing, and customer service.
• Increase customer service and brand loyalty with a comprehensive view of each customer from past communications and purchases to overall buying behavior.
• Lower operating costs by eliminating the need for double data entry, any customer record that is created or updated in Magento will be automatically updated in MS Dynamics CRM and vice versa.
• Precisely identify future sales and promotion via automatic data sync of orders, stock, shipping, and customer interactions.

121eCommerce has worked with almost all major CRM’s and can easily and quickly integrate your Magento 2 store with MS Dynamics CRM. We’ll ensure that customer information as well as orders and shipping info is synched properly. We can also set up automatic synchronization or you can pick and choose data.

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