The importance of digital marketing for EVERY company cannot be overstated. In the past year consumer habits changed dramatically. The overwhelming majority of B2B and B2C buyers now start with online research to inform their buying decision. With rapid market evolution, successful business leaders measure and refine their digital marketing efforts to maximize results and valuation through a digital marketing audit.
A marketing audit with our team focuses on compiling data, gathering information about your business; pain points, strengths, gaps, competitors and more. From there, we find what is working, what isn’t, how to optimize each channel, discover new opportunities, and provide a roadmap to meet your goals and objectives for success
During the data collection portion of the marketing audit we review Adobe Analytics, Google Analytics, Google Search Console, Social media analytics, competitors, industry research, heat mapping, and more. With this information we can begin to understand where your business is currently performing or not performing.
Each marketing channel that you are using tells a story about your audience. We review email, pay-per-click, social media, etc., to determine how your audience engages with your brand. We will also be able to determine what is working and what isn’t in your current campaigns.
This is the most critical piece of the audit. We compile everything we have learned and determine what it means for your business. Where can things improve? What previously unexplored opportunities exist? Where can efficiencies and profit be gained? What is in place but could be dropped?
At the end of the audit, we provide a document to you with a complete roadmap of all of the data and information we have collected, recommendations, and priorities.
Drive revenue growth through enhanced digital marketing performance with a Focused ROI digital marketing audit. The audit provides data and analyses to evaluate and grade every part of your digital marketing effort.
Apply actionable growth recommendations to achieve faster scale and move forward with greater confidence.
Leverage the audit to increase competitiveness by evaluating core digital performance indicators. A key element of the audit provides an objective view of your company benchmarked against key competitors.
Get detailed recommendations for how to improve your company’s digital performance versus competitors.