Remarketing
Convert customers with our effective digital remarketing campaigns that span social and the web. We build bidding strategies with cutting edge, interactive campaigns that effectively bring interested users back to your site to close the sale.
When a potential customer browses your site, a cookie will be installed in his /her browser. This will ‘follow’ them as they browse on other sites and allow ad platforms to serve very specific ads – your site, or the product or service that they were looking at. This web retargeting strategy provides a way to re-engage anonymous users and is also called pixel-based marketing.
Google Ads
Google makes it easy for clients with existing Adwords account to start with a remarketing campaign. With Adwords’ retargeting solution, you can re-engage your audience when they visit sites part of the Google Display Network/Google Adsense, browse on YouTube, and use Android apps. Google offers CPM (Cost Per Thousand Impressions), CPC (Cost per Click), and CPA (Cost per Acquisition) pricing models.
Google offers different ways to remarket:
- Static/normal remarketing – refers to the standard way of following customers on the web using a cookie after the visitor viewed a web page. Then the customer gets a banner ad on a third-party website with a static offer.
- Dynamic remarketing – allows marketers to show ads up to the specific product level which the customer visited previously. Then the customer gets a banner on a third-party website, but in this case with dynamic banner, which contains visited products or items on visited pages.
- Search Ads (RLSA) – Remarketing lists for search ads uses search keywords as parameters for remarketing. For example, marketers can use the keyword ‘hotel in Amsterdam’ so when someone goes on a search engine and uses that keyword, Google can serve them with your ad.
- Video remarketing – Video remarketing works on YouTube. If you wish to reach out to previous viewers of your video or those who subscribed to your channel, use the video remarketing solution.
- Email-list remarketing (Customer Match) – Upload a list of your customers’ emails. Once customers sign in to their Gmail account, they will see your ads.
With more than 1 billion people active on Facebook, the advertising possibilities are endless.
If you’re already running your Facebook Ads but there’s still room for more conversions, consider setting up Custom Audiences on Facebook. Create a Facebook pixel, put it on your website, and build your custom audience.
Custom Audiences allows for flexibility too as you can create a separate list for audiences who have visited a particular page on your website or a more inclusive ‘website visitor’ category. Your list will be ready for use as soon as the pixel identifies 20 or more customers.
Aside from website visitors, you can also create one based on your email subscription list and mobile app users.
Facebook Ads also allows creating a list of Lookalike audiences. It will help brands to reach out to new customers who are similar to your existing audiences. After collecting a list of visitors, create an ad, apply it to your custom audience and start re-engaging customers.
Email/Abandoned Cart
Today, there are multiple strategies for recovering shoppers that have abandoned their cart. The most prevalent and powerful tools for an abandoned cart recovery campaign include retargeted ads and automated email campaigns. Ideally, retailers deploy both tools as part of an integrated campaign.