We provide sales performance reports, marketing dashboards, conversion funnel analysis, customer behavior insights, and technical performance audits.
Performance Reporting
Our Performance Reporting service centralizes your data and transforms it into clear, actionable reports that highlight what’s working, what’s not, and where to focus next.
Unified Reporting
Date Warehouse. Clean data.
One source of truth.
Reporting Tools
Custom dashboards. Real time data.
Role based access.
Business Insights
Budget vs. actuals. Data driven decisions. Faster decisions.
Why This Service Is Important
eCommerce teams often struggle with scattered data and unclear reporting. We centralize your data, clean up your metrics, and deliver custom dashboards that give every department the insights they need to make faster, smarter decisions.
Uncover Data
Blindspots
Unified Performance
Goals
Full Funnel
Reporting
Drive Smarter
Decisions
What’s Included

Centralized Data Integration

Reporting Platform
We build dashboards using the platform that best meets your needs, whether it's Looker Studio, Power BI, Tableau, Metabase, or Supermetrics.
If your team already uses a tool, we work within it. If not, we help you select the right one based on your goals, data sources, and workflows.

KPI Reporting

Departmental Reporting
We build dashboards and reports tailored to each department’s needs, whether focused on sales, marketing, finance, or operations.
Each team gets the data they need, in a format they can easily use, to make confident decisions in real time.

Full Funnel Reporting
We track the entire customer journey, from first click to final sale, across marketing, sales, and fulfillment systems. With full visibility, you can see what’s working, where leads drop off, and which changes will deliver the biggest impact on performance.

Role Based Data Access
We customize data access so each team sees only what you want them to see. Marketing sees campaigns, ops sees fulfillment, and leadership sees KPIs. This keeps sensitive data protected and ensures everyone stays focused with the right insights, nothing more and nothing less.
Frequently Asked Questions
We've compiled answers to some of the most common questions about working with 121eCommerce.
Explore below to quickly learn how our services can help drive your business forward.
Performance Reporting
Yes, we build customized dashboards tailored to your KPIs, target metrics, and executive reporting needs.
Yes, we consolidate multiple data sources into a unified dashboard view to simplify decision making.
