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Performance Reporting

Our Performance Reporting service centralizes your data and transforms it into clear, actionable reports that highlight what’s working, what’s not, and where to focus next.

Unified Reporting

Date Warehouse. Clean data.
One source of truth.

Reporting Tools

Custom dashboards. Real time data.
Role based access.

Business Insights

Budget vs. actuals. Data driven decisions. Faster decisions.

Why This Service Is Important

eCommerce teams often struggle with scattered data and unclear reporting. We centralize your data, clean up your metrics, and deliver custom dashboards that give every department the insights they need to make faster, smarter decisions.

Uncover Data
Blindspots

Unified Performance
Goals

Full Funnel
Reporting

Drive Smarter
Decisions

What’s slowing you down

What opportunities you're missing
See your store through Customers eyes.
Find the right tools for your growth.


What’s Included

Centralized Data Integration

We connect platforms like your store, CRM, ERP, shipping, marketing tools, and analytics into one reporting system. Centralized data eliminates blind spots, reduces manual work, and creates a single source of truth that powers smarter decisions across every part of your business.

Reporting Platform

We build dashboards using the platform that best meets your needs, whether it's Looker Studio, Power BI, Tableau, Metabase, or Supermetrics.
If your team already uses a tool, we work within it. If not, we help you select the right one based on your goals, data sources, and workflows.

KPI Reporting

We define and track essential metrics like traffic sources, conversion rates, customer acquisition cost, order value, and lifetime value. With the right KPIs in place, your team stays aligned, avoids vanity metrics, and focuses on scaling what actually drives results.

Departmental Reporting

We build dashboards and reports tailored to each department’s needs, whether focused on sales, marketing, finance, or operations.
Each team gets the data they need, in a format they can easily use, to make confident decisions in real time.

Full Funnel Reporting

We track the entire customer journey, from first click to final sale, across marketing, sales, and fulfillment systems. With full visibility, you can see what’s working, where leads drop off, and which changes will deliver the biggest impact on performance.

Role Based Data Access

We customize data access so each team sees only what you want them to see. Marketing sees campaigns, ops sees fulfillment, and leadership sees KPIs. This keeps sensitive data protected and ensures everyone stays focused with the right insights, nothing more and nothing less.

Frequently Asked Questions

We've compiled answers to some of the most common questions about working with 121eCommerce.
Explore below to quickly learn how our services can help drive your business forward.

Performance Reporting

We provide sales performance reports, marketing dashboards, conversion funnel analysis, customer behavior insights, and technical performance audits.

We work with a range of reporting and analytics platforms to give you clear visibility into performance. This includes Looker Studio, GA4, BigQuery, Supermetrics, Tableau, Shopify Analytics, and Magento Business Intelligence, along with other third-party tools based on your stack. We tailor each reporting setup to match your business goals,..... Read More »

Yes, we build customized dashboards tailored to your KPIs, target metrics, and executive reporting needs.

Yes, we consolidate multiple data sources into a unified dashboard view to simplify decision making.

Clients who use our reporting services receive monthly performance reports along with quarterly strategy reviews. Those who choose advanced reporting packages gain access to near real-time dashboards that track key metrics as campaigns progress. Reporting levels are based on the selected package, so each client gets the right level of..... Read More »

Not Sure Where to Start?

Whether you need one service or a full digital overhaul, we’ll help you figure out what’s next and where you’ll get the best return.