Salesforce Integration with Magento 2

salesforce integration

A Brief History of Salesforce

Salesforce is easily recognizable and known as one of the largest software companies today. The company was started in 1999, not too long ago and yet long ago enough that cloud computing was not yet widely accepted or developed. Salesforce was created on the idea that software should be easily available for any company and should not rely on software computer companies. Back then Marc Benioff, the founder of Salesforce and a former executive at Oracle, described his fledgling company in terms of the model and how it will help customers succeed as opposed to describing specific features or functionality. Fast forward more than two decades and Salesforce is one of the most widely used CRM’s and the company has experienced consistent growth with multiple acquisitions and expansion into new industries.

Why you Should Connect Salesforce to your Magento 2 Store

Your company uses Salesforce CRM to store customer data, track all interactions, and collaborate across departments. The purpose of a CRM is to maintain and improve customer relationships throughout the entire customer lifecycle. CRM’s do the same for potential customers and aim to help organize and build new relationships thereby growing your business. Your Magento 2 store is the core of your online business and all transactions. Connecting the two systems, CRM and eCommerce platform, ensures all information is shared between the two and updated accordingly allowing you to optimize operations and increase sales.

Some of the benefits you can expect when you integrate Salesforce with Magento:

  • Greater transparency and organization across multiple departments from marketing and sales to warehouse and purchasing.
  • Decrease in errors and increase in efficiency as data is updated and shared in real-time across both platforms.
  • Connecting Salesforce with your Magento store saves time and money as you no longer need to enter identical data into both systems. For example, new customer accounts entered into Magento will automatically be entered into Salesforce.
  • Increase revenue with promotions and campaigns by syncing product data from Magento with Salesforce.

How to Integrate Salesforce With Magento

We can quickly and successfully integrate your Salesforce CRM with the backend of your Magento 2 store without losing any data.  Magento 2 is a powerful eCommerce platform that can connect with Salesforce to share information and streamline your business. We will sync and share all existing and new customer accounts, product information, orders, SKU’s and shipping information. This can be done with automatic synchronization or by picking and choosing what data to integrate.

121eCommerce has worked with almost all major CRM’s and can easily and quickly integrate Salesforce to your Magento 2 store so you can start experiencing the benefits of a seamless CRM.


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