Overview of Klaviyo

Klaviyo was started in 2012 by two friends Andrew Bialecki and Ed Hallen. Both Bialecki and Hallen had spent time working in tech, specifically in gathering and analyzing customer data. What the two came to realize is that there was a need for software that could gather data points for eCommerce merchants, beyond the basic customer information. Data that would help merchants fill in some of the blanks on customer behavior. After initially struggling to get the company off the ground, Klaviyo did eventually come together and now is best known for its email automation and marketing including a Klaviyo Magento integration.

Do I Need to Connect Klaviyo to Magento 2?

Klaviyo is designed to gather customer data and present you with opportunities to communicate with those customers in a highly personalized and timely way. Connecting your Kalviyo account to your Magento 2 store will allow you to fully capitalize on that and create growth for your online business.

Below are some more benefits to integrating with Klaviyo:

  • Set up email automation for all stages of the customer lifecycle: welcome email, abandoned cart, product recommendations, personalized coupons, and seasonal discounts.
  • Create targeted customer lists based on geographical location, user behavior, items viewed and almost anything else you can think of.
  • Get detailed reporting and predictions on customer lifetime value and other shopper behaviors.
  • Data collected accounts for attributes and configurable products allowing for high-level personalization.

We Can Integrate Your Klaviyo Account with Your Magento Store.

Our team at 121eCommerce can help you with a quick and easy Magento 2 integration with Klaviyo. We will install and configure the proper extension to your Magento 2 store and then enable that integration in your Klaviyo account. From there it’s just a matter of synching all previous data such as customer data, sales, orders, and shipping, and all future information.

121eCommerce has worked with almost all major email marketing platforms and can easily and quickly integrate Klaviyo to your Magento store so you can start experiencing the benefits of seamless email marketing automation.


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