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Frequently Asked Questions

We've compiled answers to some of the most common questions about working with 121eCommerce.
Explore below to quickly learn how our services can help drive your business forward.

About 121eCommerce

We build, improve, and grow eCommerce websites on Magento, BigCommerce, Shopify, and other major platforms. Our team handles everything from new site builds and migrations to custom development and support. We also help businesses drive more traffic and increase sales through organic and paid channels.

We are not just developers. Our discovery, design and development, marketing, and reporting teams work as one to deliver fully connected eCommerce solutions that perform across every part of your business.

We work with mid-market and enterprise businesses across both B2B and B2C. Our focus is on building scalable eCommerce solutions that improve operations, increase conversions, and drive long-term growth.

Our team is based in North America, with members across the United States and Canada to ensure responsive communication and consistent project support.

121eCommerce has been building high-performing eCommerce solutions for over a decade. Our years of experience across multiple platforms and industries allow us to anticipate challenges, streamline development, and deliver results that align with your business goals.

The name reflects our commitment to personalized service. "121" stands for "one-to-one" meaning we work closely with each client to create tailored solutions that meet unique business needs.

Yes, we work with both B2B and B2C brands, building custom strategies that match the complexity and customer expectations of each business model.

Yes, we offer ongoing maintenance, platform upgrades, performance enhancements, and marketing optimization to keep your eCommerce store competitive and growing.

Yes, we serve clients internationally, including businesses in Canada, Europe, and Latin America, providing seamless support across time zones.

Discovery Session

During the discovery phase, we take a 360° look at your business.
We conduct interviews with key stakeholders, audit your existing systems and marketing programs, review technical and reporting requirements, and map a strategic plan that connects your business goals to the right technology, marketing, and analytics solutions.

We prioritize understanding your revenue models, customer journeys, and operational workflows first, then match technology platforms and strategies that directly support business outcomes.

It is helpful to prepare an overview of your business goals, current challenges, key platforms you use, and any known technical requirements or frustrations.

Yes, you will receive a detailed project roadmap and technical brief outlining recommended platforms, project phases, estimated timelines, and key success milestones.

Yes, we include a full audit of your current eCommerce setup during Discovery.
We review your platform, site performance, data structure, marketing tools, and analytics to understand what’s working, what’s missing, and where we can improve.

Discovery usually takes between two to six weeks, depending on the complexity of your business processes, technical integrations, and project goals.

Yes, we offer standalone Discovery and Strategy consulting packages even if you are not ready to move forward with development immediately.

Design and Development

We specialize in Magento (Adobe Commerce), Shopify, and BigCommerce, and also work with other leading eCommerce platforms based on client needs.

We create fully custom storefront designs based on your brand, customer journey, and UX goals. Templates are used only when they align strategically with timeline or budget.

Every site is built mobile-first and optimized for fast loading times, accessibility, and seamless performance across all major devices and browsers.

We create storefronts that are intuitive, fast, and conversion-focused. By applying UX best practices, we help reduce friction, guide visitors, and turn more traffic into sales.

Yes, we implement best practices for accessibility standards to help your site meet ADA compliance and offer an inclusive customer experience.

We run extensive quality assurance including functional testing, user testing, performance optimization, and pre-launch checklists to ensure a flawless rollout.

No, we build intuitive admin panels, offer training sessions, and configure dashboards so that non-technical users can easily manage products, orders, and marketing.

Typical projects range from three to six months depending on project complexity, integrations, and the extent of custom design and development required.

Yes, we offer headless builds using technologies like Magento PWA, Shopify Hydrogen, and custom front-end frameworks for flexibility, speed, and control.

Performance Marketing

We start with a technical SEO audit to identify site issues that affect rankings and performance. Then we optimize your on-page elements like titles, descriptions, and category structures. We also build a content strategy to attract more organic traffic, create targeted link-building campaigns to strengthen domain authority, and optimize your..... Read More »

SMO ensures your brand is consistently represented across social platforms, building trust, improving engagement, and supporting both organic and paid growth strategies.

Yes, we manage strategy, creative development, audience targeting, bidding, optimization, and reporting across all major advertising platforms.

We structure metadata, improve page hierarchies, optimize load times, apply schema markup, and use SEO best practices to drive higher rankings and click-through rates.

We use structured A/B and multivariate testing frameworks to validate creative assets, audiences, placements, and messaging before scaling spend.

You will receive campaign dashboards, channel breakdowns, attribution insights, and executive summaries highlighting key metrics like ROAS, CPA, and revenue contribution.

We track key metrics like customer acquisition cost, conversion rates, and revenue from each campaign. Our team continuously reviews performance data to find what’s driving results and where we can improve. We test new creative, refine targeting, and shift budget to higher-performing ads. We also create internal and client-facing reports..... Read More »

CRM & Marketing Automation

We work with a range of leading CRM and marketing automation platforms to fit your business needs. Our experience includes HubSpot, Salesforce, Klaviyo, and GoHighLevel (GHL), along with other popular systems like Zoho CRM, ActiveCampaign, and SharpSpring. We help clients with everything from CRM setup and customization to integrating marketing..... Read More »

Yes, we can integrate your CRM to automatically sync customer profiles, order histories, abandoned carts, marketing engagement, and more.

Yes, we build flows including welcome series, abandoned cart recovery, re-engagement, post-purchase nurture, and VIP loyalty programs.

We set up dynamic segmentation based on purchase patterns, engagement triggers, lifetime value tiers, and browsing activity.

Yes, we create bi-directional syncs between systems to ensure data accuracy across your sales, marketing, and service channels.

Performance Reporting

We provide sales performance reports, marketing dashboards, conversion funnel analysis, customer behavior insights, and technical performance audits.

We work with a range of reporting and analytics platforms to give you clear visibility into performance. This includes Looker Studio, GA4, BigQuery, Supermetrics, Tableau, Shopify Analytics, and Magento Business Intelligence, along with other third-party tools based on your stack. We tailor each reporting setup to match your business goals,..... Read More »

Yes, we build customized dashboards tailored to your KPIs, target metrics, and executive reporting needs.

Yes, we consolidate multiple data sources into a unified dashboard view to simplify decision making.

Clients who use our reporting services receive monthly performance reports along with quarterly strategy reviews. Those who choose advanced reporting packages gain access to near real-time dashboards that track key metrics as campaigns progress. Reporting levels are based on the selected package, so each client gets the right level of..... Read More »

eCommerce Platforms & Integrations

We specialize in Magento (Adobe Commerce), Shopify, and BigCommerce, and also work with other leading eCommerce platforms based on client needs.

By understanding your needs during the discovery process, we help you choose the right eCommerce platform for your business. We look at your business model, customer journey, sales process, integration needs, future growth plans, and many other factors that influence daily operations and long-term success. This ensures the platform we..... Read More »

Yes, we handle complete platform migrations from start to finish.
This includes design updates, data migration, SEO preservation, system integrations, and post-launch support to ensure a smooth and successful transition.

Yes, we integrate ERP systems, CRMs, marketing platforms, and other third-party tools with your eCommerce environment. Our team manages API connections, middleware configurations, data synchronization, and workflow automation to ensure your systems communicate securely and efficiently. Whether you need real-time inventory updates, unified customer records, or automated order processing, we..... Read More »

Book Discovery Call

We’re here to listen, collaborate, and build something meaningful together. Book your discovery call and let’s get started.

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