
The LifeGuard Store Site Speed Increased By 500%
Read more about how121eCommerce rescued The Lifeguard Store’s Magento 2 launch by fixing backend integrations, improving site speed.
Trafera’s Magento 1.9 website had become outdated and increasingly difficult to maintain, limiting the company’s ability to provide a modern and efficient customer experience. The platform was no longer capable of supporting the growing operational and user experience expectations of their business.
In addition to upgrading to a more reliable and scalable platform, Trafera also needed a better way to connect customer-facing experiences with the data stored inside their ERP system. Customers lacked centralized access to important information such as historical orders, invoices, warranties, and account-related data, creating friction in the overall user experience.
Outdated Magento 1.9 Platform
Disconnected Customer & ERP Experience
Limited Customer Portal Functionality
To modernize Trafera’s digital infrastructure, we recommended migrating the business to Adobe Commerce to provide a more scalable, reliable, and future-ready eCommerce foundation. We suggested developing custom customer portal pages designed to improve usability while creating a more personalized and streamlined experience for users accessing account information and services online.
We also proposed integrating Trafera’s CSI ERP system directly into the Adobe Commerce platform to centralize customer data and improve operational efficiency. To further enhance the customer experience, we recommended creating customized dashboards that would allow customers to view historical orders, invoices, warranties, and additional ERP-stored information directly from a single interface.
We recommended migrating Trafera to Adobe Commerce to provide a scalable, modern, and more reliable eCommerce foundation capable of supporting future business growth.
Custom portal pages and personalized dashboards were proposed to improve usability and give customers streamlined access to account information and services.
Integration with Trafera’s CSI ERP system was implemented to centralize customer data, including invoices, warranties, historical orders, and account records within a single platform.
The migration to Adobe Commerce provided Trafera with a significantly more reliable and user-friendly platform capable of supporting both customer expectations and long-term business growth. Customers now have centralized access to important account information through customized dashboards and portal experiences, creating a more seamless and efficient user journey.
The success of the project was further recognized when the website received a Meet Magento B2B Brilliance Award, highlighting the effectiveness of the solution and the improved B2B customer experience delivered through the platform modernization.
The new Adobe Commerce platform delivered a significantly more intuitive, user-friendly, and reliable customer experience.
Customers gained access to customized dashboards where they could easily view historical orders, invoices, warranties, and ERP-related account information in one place.
The project received a Meet Magento B2B Brilliance Award, recognizing the platform’s successful B2B transformation and enhanced customer experience.
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