Case STUDY

RIVA Racing: Upgraded to Magento for Growth

Since the 1980s, RIVA Racing has been recognized worldwide as the premiere source for personal watercraft performance parts and accessories. 121eCommerce played a key role in refining RIVA Racing’s digital commerce experience, aligning cutting-edge technology with a seamless and high-performance customer journey.

The challenge

The Problem Faced

RIVA Racing had outgrown their existing ecommerce platform, Webshop Manager, which could no longer support their expanding business needs. As their operations scaled globally, the limitations of the platform began to restrict growth rather than enable it.

They lacked the flexibility to introduce new features, improve customer experience across mobile and desktop, and streamline the overall shopping journey. At the same time, their backend processes were inefficient, requiring unnecessary manual effort.

Another major challenge was the complexity of their data. Their product catalog, customer data, and attributes were not structured in a way that could be easily migrated to a modern platform, creating a significant technical barrier to upgrading.

Key Challenges:

Platform Limitations Drove the Need for Change

Poor flexibility for feature expansion and UX improvements

Inefficient backend processes requiring manual effort

Complex and unstructured data hindering migration

The Client Journey

“121 had the technical prowess in Magento and Excel to format the data correctly for Magento,” and jokingly added, “I did not have that, so that’s a big one!”

“Having an open line of communication on Slack has been great! I know if I have a question, I can get an answer within 15 minutes so it doesn’t stall me on my projects. The support of the 121 team has made things a lot easier for us, as well as the management of the website. I have a whole team that can support us and help me with any questions.”

“My overall experience with 121 is that I love working with you guys! I feel like every member of the 121 team offers something unique for us. I have working relationships with everyone from the developers all the way up to the CEO. It definitely helps me to save time being able to contact exactly who I need to for each project. It is a much more personal experience. Overall, the experience has been great! When scoping out projects with other platforms they would shut down our ideas due to resources or functionality restrictions, but 121 doesn’t do that.”

our approach

The Solution

121eCommerce partnered with RIVA Racing to migrate their ecommerce platform to Magento, providing a scalable and flexible foundation for growth. The process began with auditing and restructuring existing data to ensure a smooth transition. The team managed the migration of product catalogs, customer data, and attributes, transforming them into a Magento-compatible format. This ensured system stability and long-term usability. To support operations, a custom API integration was developed to connect Magento with RIVA’s point-of-sale system, enabling seamless synchronization of orders, payments, and statuses. Additionally, custom features were implemented to enhance functionality, including a tailored upsell system for performance kits and a fraud prevention integration to automate order validation.

Data Migration and Platform Upgrade

Existing data was cleaned, restructured, and migrated into Magento. This ensured compatibility, stability, and long-term usability.

Custom Integration with Core Systems

A custom API was developed to connect Magento with the POS system. This enabled seamless syncing of orders, payments, and operational data.

Tailored Features and Automation

Custom upsell functionality and fraud prevention tools were implemented. These improvements enhanced both customer experience and operational efficiency.

the results

Stronger, Faster, Better

The new Magento platform significantly improved RIVA Racing’s operations by simplifying backend management and reducing the time required for routine tasks. Content creation and updates became faster and more efficient.

From a customer perspective, the shopping experience improved with better navigation, product discovery, and the ability to customize purchases directly on the site, leading to higher satisfaction.

Operational efficiency increased through automation of manual processes such as fraud detection, reducing workload and minimizing human error.

Financially, RIVA experienced consistent growth in sales after launch, along with an increase in average order value. New payment methods also enabled additional revenue streams.

Improved Operations and Efficiency

Backend management became easier and faster to handle. Routine tasks and content updates required significantly less time and effort.

Enhanced Customer Experience

Customers benefited from smoother navigation and better product discovery. The ability to customize purchases directly improved satisfaction.

Measurable Business Growth

Sales increased month-over-month, along with higher average order values. New payment options also unlocked additional revenue streams.

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