Adobe Commerce Solution for Pinnacle Promotions

Written by Redlumb on May 14, 2026.

Case STUDY

Pinnacle Promotions Chooses Adobe Commerce for Multi-Site Growth

Founded in 1994, Pinnacle Promotions is a promotional marketing agency specializing in branded merchandise and corporate apparel for globally recognized brands and institutions. 121eCommerce migrated Pinnacle Promotions from a custom-built platform to Adobe Commerce, delivering advanced bulk ordering functionality, streamlined content management, and scalable multi-site capabilities.

The challenge

The Problem Faced

Pinnacle Promotions is a promotional marketing agency with expertise in design, sourcing, and production of branded merchandise and corporate apparel. Since 1994, they have helped some of the world’s most recognized brands and institutions Make the right impression by selecting quality promotional products that are flawlessly customized and delivered faster than ever thought possible.

Pinnacle Promotions was on a home-grown, custom-built eCommerce platform that was hindering their growth when they came to us. They were frustrated since they couldn’t easily make simple changes and had to involve outside developers which cost them time and money. They also wanted the ability for a shopper to order in bulk; meaning, choosing multiple colors and multiple sizes of a single product on a single product page.

Finally, they had a long-term plan of managing many of their clients’ websites from the same backend as their own but had not yet found a solution that could handle this setup.

Key Challenges:

Limited Bulk Ordering Functionality Restricting Growth

Outdated Custom-Built Platform Requiring Developer Intervention

Inefficient Content Management Systems

No Scalable Multi-Site Solution

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

After reviewing multiple best-in-class eCommerce platforms, Pinnacle chose Adobe Commerce for three major reasons. First, editing content is a breeze with Magento’s native content management system, Page Builder. With an easy-to-use drag-and-drop interface, controlling content is simple and intuitive. Second, because Adobe Commerce is built on an open source platform, Pinnacle’s bulk order functionality could be achieved with custom coding from our development team.

But where Pinnacle saw the real value of Adobe Commerce was the platform’s ability to manage multiple sites under one instance. This would be a game-changer for Pinnacle, since their current process for managing these sites has been a mess. Replatforming their current site onto Adobe Commerce would pave the way for their client’s sites to be moved to Adobe Commerce as well.

Custom Bulk Ordering Functionality

Because Adobe Commerce is open source, our development team created a custom bulk ordering solution that allowed customers to select multiple colors and sizes directly from a single product page.

Simplified Content Management with Page Builder

Adobe Commerce’s drag-and-drop Page Builder gave the Pinnacle team a simple and intuitive way to manage content, promotions, and products without relying on developers.

Scalable Multi-Site Architecture

The new Adobe Commerce setup enabled Pinnacle Promotions to manage multiple websites under a single backend instance, creating a scalable infrastructure for future client website expansion.

the results

Better Website, Better Operations

With the launch of their new Adobe Commerce site, Pinnacle Promotions was able to deliver a fast, feature-rich, easy-to-use site for their B2B and B2C clients. Search results are served up instantly, and a streamlined checkout helps increase conversions. We developed highly customized product detail pages that included a real-time cost estimator, request a quote functionality, and a bulk ordering grid with colors and sizes.

We also installed a mega menu that featured category images and enabled Adobe Sensei to serve up product recommendations. Managing content, adding products, and scheduling promotions are easy and intuitive with Page Builder and can be easily handled internally by multiple members of their team who are not developers.

Finally, with the successful launch of their new Adobe Commerce website, Pinnacle is now poised to add to their clients’ websites under their one instance of Magento.

Advanced Customized Product Pages

Since launching the new site, Ohio Power Tool experienced more than a 50% increase in revenue along with stronger online sales performance.

Improved Content & Promotion Management

The Magento platform provided improved functionality and flexibility, making website updates and ongoing management faster and more efficient.

Future-Ready Multi-Site Expansion

The new infrastructure successfully handled high-traffic events like Cyber Week promotions without downtime. Ohio Power Tool was also able to launch the project 5% under budget and expressed strong satisfaction with the partnership.

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What Our Clients Say

Based on 40+ Google Reviews

      
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   Jamison Webb 
 
 
 
 Trustindex verifies that the original source of the review is Google. We partnered with 121eCommerce last year to transform our e-commerce storefront. Since then, the 121 eCommerce team hasn't just met expectations; they've gone above and beyond! From re-platforming our site to assisting with new extensions to identifying new ways to improve the user experience and everything in between, the 121eCommerce team has been communicative, collaborative, and creative every step of the way. They've knocked it out of the park! Thanks to Joaquin, Daniel, and the rest of the 121eCommerce team!
  
 
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Their team helped us design, develop, and launch our new website while also streamlining many of our internal processes. They also recommended and implemented a new shipping platform, which solved one of our biggest challenges.

We're EXTREMELY happy with our new website and truly value the partnership we've built with the 121 eCommerce team. We highly recommend them to anyone looking for a knowledgeable, responsive eCommerce team!!
  
 
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   TLC ELECTRONICS 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with the 121eCommerce team has been a fantastic experience.

They took the TLC Electronics website from outdated and somewhat inefficient to a fast, scalable, modern digital experience with exceptional UI, UX, SEO, ERP integration, and mobile performance. The difference has been measurable across the board.

What impresses us most is the people. They're a wickedly smart group that isn't afraid to thoughtfully challenge ideas, bring growth-focused strategy to every conversation, and see around corners before the rest of us do. Their insights and forecasting have helped us make smarter business decisions, not just build a better website.

If you're doing your due diligence and evaluating eCommerce agencies, put 121eCommerce at the top of your list. You'll quickly see why we consider them a true ecomm partner.
  
 
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   Greg Tracy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with the team at 121 eCommerce has been an outstanding experience. Our team was pretty green at the start of our project, and they never made us feel overwhelmed or out of our depth. Instead, they took the time to teach us throughout the entire redesign process, explaining not just what they were doing, but why they were doing it.

Everyone on the team has been incredibly knowledgeable, patient, and easy to work with. They genuinely care about their clients' success and have been a true partner.

A special thank you to Christian, who has been fantastic to work with from start to finish. His responsiveness, expertise, and willingness to answer our many questions made the entire process as smooth and enjoyable as possible.

If you're looking for an eCommerce partner that will not only build a great website but also help your team grow its knowledge along the way, I highly recommend 121 eCommerce.
  
 
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Since I’m not based in the U.S., I had a friend meet their team in person in Cleveland, Ohio. After that, we moved forward the following month based on their proposal.

So far, everything has been going great. I’ll update this review again after completing the full 8-month roadmap.
  
 
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