Case STUDY

Nutramedix Achieves Record Breaking Black Friday Sales

Nutramedix has been providing highly bioavailable nutritional supplements to healthcare professionals and consumers since 1993. 121eCommerce helped Nutramedix migrate from an aging Magento 1 platform to Magento 2 Open Source, delivering a faster, more secure shopping experience while launching successfully ahead of their biggest sales event of the year.

The challenge

The Problem Faced

Nutramedix has been supplying highly bio-available nutritional supplements to healthcare professionals and consumers since 1993. Nutramedix was maintaining an aging, bug-ridden Magento 1 Open Source site that had been compromised to the point that they were afraid to take orders. Pile on top, that Magento 1 End of Life had reached End on Life, and you have a recipe for disaster.

It was time to move to Magento 2 for its security, speed, and added functionality. Only one problem. They wanted to get their Magento 2 site live before their biggest day of the year. Black Friday. That left us with a few short months to complete all development. No problem. We’ve dealt with tight deadlines before.

Key Challenges:

Aging & Unstable Magento 1 Platform

Magento 1 End-of-Life Risks

Reliability Issues Making Taking Even A Single Order Tricky

Reduced B2B Functionalities and Support

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

Nutramedix chose to stay on Open Source when migrating to Magento 2 to reduce costs of a license. But that also meant losing out on the deep set of B2B features and robust functionality that comes native to Magento Commerce. To achieve a true B2B experience on Open Source, we helped them choose some great B2B extensions that mimicked many features of the B2B suite that comes native with Magento Commerce.

Migration to Magento 2 Open Source

We migrated Nutramedix to Magento 2 Open Source to improve site security, performance, and stability while avoiding the additional licensing costs associated with Adobe Commerce.

Enhanced B2B Functionality Through Extensions

Because Magento Open Source does not include Adobe Commerce's native B2B suite, we suggested implementing carefully selected B2B extensions that replicated many functionalities.

Performance & User Experience Optimization

We also proposed improving site speed, search functionality, mobile usability, checkout efficiency, and merchandising opportunities through cross-sell and upsell enhancements.

the results

Increased Black Friday Sales

We launched their new Magneto 2 Open Source site in time for Black Friday and it turned out to be their best sales day ever. They hit six figures in sales with just 58 SKUs. Their site is faster, safer, mobile-first, and a powerful search. Checkout time has been cut in half and they can now offer cross-sells and up-sells.

50% Faster checkout
+60% Black Friday sales vs previous year
+8% Variance of hours: SOW vs launch

Successful Launch Before Black Friday

Nutramedix's new Magento 2 Open Source website launched on schedule ahead of Black Friday, ensuring the business could capitalize on its most important sales period without disruption.

Record-Breaking Sales Performance

The launch contributed to Nutramedix's best Black Friday performance to date, generating six figures in sales from a catalog of just 58 SKUs and delivering a 60% increase in Black Friday sales compared to the previous year.

Faster Checkout & Improved Customer Experience

Checkout times were reduced by 50%, while the new platform delivered a faster, safer, mobile-first shopping experience with improved search capabilities and enhanced product recommendation opportunities.

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