Norscot: SuiteCommerce to Magento Migration

Norscot is one of the leading promotional products companies in the United States, delivering branded merchandise solutions for globally recognized brands for over 50 years. 121eCommerce migrated Norscot from SuiteCommerce to Adobe Commerce, creating a scalable, flexible platform with simplified content management, reduced development costs, and faster microsite deployment.

The challenge

The Problem Faced

Norscot has been around for over 50 years and is one of the top promotional products companies in the United States. Their ERP was NetSuite so they naturally chose NetSuite’s eCommerce platform, SuiteCommerce to build their site on. However, even though SuiteCommerce is integrated with NetSuite, maintaining their eCommerce site was difficult. Even making small changes was cumbersome.

The entire backend was not user-friendly and required multiple logins to change multiple areas on a single page. Even the IT staff at Norscot were surprised at the high level of technical knowledge required to navigate the admin and make simple edits to the site.

Norscot maintains branded merchandise sites for some high-profile brands, including Harley Davidson, Chevrolet, GMC, and Bobcat. Creating these microsites on SuiteCommerce required heavy customization, outside developer involvement, and a heavy price tag. With plans to expand their eCommerce business, their current platform lacked the scalability and flexibility they needed.

Key Challenges:

Complex & Unfriendly Backend Experience

Heavy Customization for Microsites

Reliability Issues During Peak Traffic

Lack of Scalability for Future Growth

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

When Max Wellestein, eCommerce and Digital Services Manager at Norscot, found Magento (Adobe Commerce), it was love at first sight. Magento was the flexible, scalable, powerful eCommerce solution Norscot had been looking for. Making changes required no programming and microsites could be spun up quickly. Site visitors were delivered a personalized customer experience and in addition to the robust out-of-the-box functionality, Magento offered thousands of extensions to further expand the capabilities and meet the needs of Norscot’s eCommerce clients.

Flexible & Scalable eCommerce Platform

Magento provided a powerful eCommerce foundation that allowed the Norscot team to make changes without requiring programming knowledge. The platform’s flexibility made it easier to adapt the site to evolving business needs.

Simplified Microsite Management

With Adobe Commerce, microsites could now be launched quickly and efficiently without the heavy customization previously required on SuiteCommerce. This significantly reduced development complexity and costs.

Enhanced Customer Experience & Extensibility

Magento delivered personalized customer experiences and provided robust out-of-the-box functionality. In addition, the platform’s extensive marketplace of extensions enabled Norscot to further expand capabilities and meet the needs of its growing client base.

the results

Scalable Microsite Expansion

After migrating to Magento, Norscot is now experiencing a vastly more efficient platform to operate on. The cost savings have been huge since instead of being forced to hire specialized outside developers for specific tasks, they can now handle nearly all website development internally with Magento’s easy-to-use, intuitive backend.

Creating new landing pages, product pages, and category pages take hours instead of days or weeks with Magento’s native drag-and-drop content development tool, Page Builder. The Norscot team can also create, schedule, and preview promotions right from the admin on a working replica of their site using Content Staging.

But the biggest win for Norscot has been the ability to stand up their microsites in record time. Their time-to-market has gone from months to days and now includes nationally-recognized brands such as:

Reduced Development Costs

The migration significantly reduced dependency on outside developers, lowering operational expenses and giving the internal team greater control over site management and development workflows.

Rapid Microsite Expansion

One of the biggest wins for Norscot has been the ability to launch microsites in record time. Their time-to-market improved from months to just days, enabling the company to rapidly expand branded merchandise experiences for nationally recognized brands.

Faster Content & Promotion Updates

Creating new landing pages, product pages, and category pages now takes hours instead of days or weeks thanks to Magento’s drag-and-drop Page Builder functionality.

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