NLPG Modernizes Magento With Hyvä, Driving 15% Order Growth

New Leaf Publishing Group (NLPG) is a leading Christian book and homeschool curriculum publisher operating three imprints (New Leaf Press, Master Books, and Attic Books) across both B2B and B2C storefronts. 121eCommerce has partnered with NLPG since 2020, guiding the platform from a basic Magento Open Source setup through a full replatform to Magento Commerce, a first-of-its-kind Hyvä theme migration, and continuous version upgrades that keep the store on the latest, most secure Magento release.

The challenge

The Problem Faced

NLPG’s original Magento 2 Open Source setup limited the flexibility and performance the growing catalog of 3,600+ products needed across two storefronts. To scale, the platform required not just a one-time fix, but a long-term modernization path, alongside a technical partner willing to stay hands-on for the long haul.

Building on the foundation detailed in our previous New Leaf Publishing case study, the brand’s six-year partnership with 121eCommerce has continually addressed evolving technological demands across a shared digital roadmap.

Key Challenges:

Limited Ownership and Flexibility on Magento Open Source

Managing B2B and B2C Requirements on One Platform

Aging Theme Architecture Holding Back Site Performance

Keeping Pace With Magento's Release Cycle Without Disrupting Operations

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

121eCommerce approached NLPG’s platform as a long-term modernization roadmap rather than a single project by replatforming, upgrading, and optimizing in stages while keeping the client closely involved at every step through expert website development practices.

Replatform to Magento Commerce

We migrated NLPG from Magento 2 Open Source to Magento Commerce, giving the team full ownership over their platform's roadmap and unlocking enterprise-level features to support both B2B and B2C operations.

Hyvä Theme and Commerce Implementation

121eCommerce delivered NLPG's Hyvä theme migration in just 4 months as one of our first Hyvä implementations, followed by Hyvä Commerce in 2025, sharpening the focus on front-end performance without sacrificing Magento Commerce functionality. Strategic enhancements like these often pair with targeted SEO to maximize digital visibility.

Continuous Platform Currency

Rather than letting the platform stagnate, 121eCommerce and NLPG maintain a shared, day-to-day practice of monitoring logs and errors and acting on them immediately. This keeps the store upgraded through 2.4.6, 2.4.7, and 2.4.8, with each cycle taking just 1-2 months, backed by reliable website development, support, and maintenance workflows.

the results

ORDER VOLUME GROWTH

Order volume grew from 74,482 orders in 2024 to 85,834 in 2026, marking a 15% increase, even as the platform underwent multiple version upgrades in the background.

Sustained High Performance Scores

Following the Hyvä migration, NLPG's site scored 99 Performance / 96 Accessibility / 96 Best Practices / 83 SEO. Two years and two major version upgrades later, the platform still holds strong at 93 / 97 / 92 / 92, serving as proof that continuous maintenance keeps performance from decaying over time.

A Fully Current, Future-Ready Platform

NLPG now runs on Magento 2.4.8 with Hyvä Commerce, representing one of the most up-to-date Magento Commerce implementations in 121eCommerce's portfolio and positioning the brand to adopt new platform capabilities without a costly re-platform.

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