
The LifeGuard Store Site Speed Increased By 500%
Read more about how121eCommerce rescued The Lifeguard Store’s Magento 2 launch by fixing backend integrations, improving site speed.
LightsOnline is a premier eCommerce source for home lighting, outdoor lighting, and décor. They were using a Magento partner to improve their site, but progress was slow. Changes were taking too long and full of errors. Daily sales reports were incorrect, overstating sales costing them close to half a million dollars annually. Also, an automated report was running at the wrong time, missing hundreds of daily transactions. A custom light finder was also on their wishlist.
They needed a capable Magento development agency to migrate their site to Magento 2 and handle high priority tasks, including bug fixes, inventory and accounting issues, plus, reporting and backend integrations.
Slow Development & Frequent Errors
Inaccurate Reporting & Revenue Impact
Need for Improved Functionality & Scalability
When faced with the choice to hire an in-house development team or outside agency, they chose 121 for our extensive Magento expertise and open communication structure. We promptly took over all maintenance and development related issues, migrated their site to Magento 2, dug into their reporting errors, and began development on their light finder.
We recommended migrating LightsOnline to Magento 2 to provide a more scalable, secure, and performance-driven platform capable of supporting their large product catalog and growing business needs.
To address operational inefficiencies, we resolved reporting inaccuracies, fixing inventory and accounting issues, and optimizing backend processes to ensure reliable business data and automation.
We also developed a custom Light Finder tool that would help customers easily browse lighting products by room, finish, and price.
Their new Magento 2 site is boasting fast page load times despite a 90,000+ product catalog. All reporting errors were resolved and a custom-built light finder was added to their home page, making it easy for customers to choose a light by room, finish, and price.
With a more robust, intuitive backend, we fixed their broken CRON system to automate repetitive tasks, integrated their site with ChannelAdvisor for a seamless, cloud-based software connection, and implemented a mega menu for easier browsing. In-house development spending has nearly disappeared and they’ve avoided unnecessary costs with streamlined reporting and internal processes.
The new Magento 2 website delivers fast page load speeds despite managing a catalog of more than 90,000 products, creating a better shopping experience for customers.
All reporting errors were successfully resolved, eliminating costly inaccuracies and improving confidence in business data while streamlining internal processes.
By stabilizing the platform and improving internal processes, LightsOnline dramatically reduced its reliance on in-house development spending while avoiding unnecessary operational costs.
Explore how we’ve helped eCommerce brands improve performance, increase conversions, and scale revenue through strategy, development, and data-driven execution.

Read more about how121eCommerce rescued The Lifeguard Store’s Magento 2 launch by fixing backend integrations, improving site speed.

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Based on 40+ Google Reviews
Posted on Google Angie ChalopTrustindex verifies that the original source of the review is Google. Conocí al dueño una gran persona, tristemente falleció en Enero en un accidente de avioneta, una gran Perdida. Esta empresa representa la lucha, la perseverancia, el saber estar y el saber hacer bien las cosas.Posted on Google Shawnee MarieTrustindex verifies that the original source of the review is Google. So this company was not able to help me ONLY because they specialize in something other than what I was looking for but when I say they were super responsive! I received a call in under 5 minutes and the information Paul gave me was priceless!! This is new to me and the information he shared changed my entire direction for the better and save me a lot of time and money. He also gave me the confidence and motivation I needed to continue on my journey. You do not understand what this conversation meant to me - thank you so much! PricelessPosted on Google Rebecca DotmailerTrustindex verifies that the original source of the review is Google. Dovid and the entire 121 team are incredible! I have partnered with them for several years and I have nothing but GREAT things to say about them. They are excellent at their craft and are incredibly, trustworthy people!Posted on Google Jillian HuffordTrustindex verifies that the original source of the review is Google. 121eCommerce has always been a great partner to work with and brings great value to eCommerce merchants.Posted on Google Robert MangiaficoTrustindex verifies that the original source of the review is Google. The team at 121 does an excellent job at managing Magento projects for their clients. They are knowledgeable, excellent communicators, and take great care in making sure the project is completed to the client's satisfaction. We have worked with 121 for a number of years now, and can whole-heartedly endorse them for any ecommerce merchant who is looking for a professional Magento development agency with a track record for success!Posted on Google Ch ReTrustindex verifies that the original source of the review is Google. Ben and his staff get the job done. They are there to please making the client feel truly empowered. Unlike other companies you feel like you are being heard. The staff is congenial, fast and smart.Posted on Google Alena HadakovaTrustindex verifies that the original source of the review is Google. An amazing company to work with! We have really enjoyed working with 121. They have been responsive to our requests and make client satisfaction a priority. They are Magento experts and built us a great new website that we all love! Highly recommend!Posted on Google John O'BrienTrustindex verifies that the original source of the review is Google. We love working with 121. They are experienced, knowledgeable, and deliver results. They are also great at communication from weekly reports to a dedicated slack channel. Great to work with.

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