LightsOnline Migrates to Magento 2 and Streamlines Operations

LightsOnline is a leading online retailer specializing in home lighting, outdoor lighting, and decorative lighting solutions for residential spaces. 121eCommerce helped LightsOnline migrate to Magento 2, resolve critical reporting and inventory issues, develop a custom Light Finder tool, and optimize site performance for a catalog of more than 90,000 products.

The challenge

The Problem Faced

LightsOnline is a premier eCommerce source for home lighting, outdoor lighting, and décor. They were using a Magento partner to improve their site, but progress was slow. Changes were taking too long and full of errors. Daily sales reports were incorrect, overstating sales costing them close to half a million dollars annually. Also, an automated report was running at the wrong time, missing hundreds of daily transactions. A custom light finder was also on their wishlist.

They needed a capable Magento development agency to migrate their site to Magento 2 and handle high priority tasks, including bug fixes, inventory and accounting issues, plus, reporting and backend integrations.

Key Challenges:

Slow Development & Frequent Errors

Inaccurate Reporting & Revenue Impact

Need for Improved Functionality & Scalability

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

When faced with the choice to hire an in-house development team or outside agency, they chose 121 for our extensive Magento expertise and open communication structure. We promptly took over all maintenance and development related issues, migrated their site to Magento 2, dug into their reporting errors, and began development on their light finder.

Magento 2 Migration & Platform Optimization

We recommended migrating LightsOnline to Magento 2 to provide a more scalable, secure, and performance-driven platform capable of supporting their large product catalog and growing business needs.

Reporting, Inventory & Backend Improvements

To address operational inefficiencies, we resolved reporting inaccuracies, fixing inventory and accounting issues, and optimizing backend processes to ensure reliable business data and automation.

Custom Light Finder & System Integrations

We also developed a custom Light Finder tool that would help customers easily browse lighting products by room, finish, and price.

the results

Better Website, Better Operations

Their new Magento 2 site is boasting fast page load times despite a 90,000+ product catalog. All reporting errors were resolved and a custom-built light finder was added to their home page, making it easy for customers to choose a light by room, finish, and price.

With a more robust, intuitive backend, we fixed their broken CRON system to automate repetitive tasks, integrated their site with ChannelAdvisor for a seamless, cloud-based software connection, and implemented a mega menu for easier browsing. In-house development spending has nearly disappeared and they’ve avoided unnecessary costs with streamlined reporting and internal processes.

Improved Site Performance

The new Magento 2 website delivers fast page load speeds despite managing a catalog of more than 90,000 products, creating a better shopping experience for customers.

Accurate Reporting & Streamlined Operations

All reporting errors were successfully resolved, eliminating costly inaccuracies and improving confidence in business data while streamlining internal processes.

Reduced Development Costs

By stabilizing the platform and improving internal processes, LightsOnline dramatically reduced its reliance on in-house development spending while avoiding unnecessary operational costs.

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What Our Clients Say

Based on 40+ Google Reviews

      
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   Jamison Webb 
 
 
 
 Trustindex verifies that the original source of the review is Google. We partnered with 121eCommerce last year to transform our e-commerce storefront. Since then, the 121 eCommerce team hasn't just met expectations; they've gone above and beyond! From re-platforming our site to assisting with new extensions to identifying new ways to improve the user experience and everything in between, the 121eCommerce team has been communicative, collaborative, and creative every step of the way. They've knocked it out of the park! Thanks to Joaquin, Daniel, and the rest of the 121eCommerce team!
  
 
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   Marcus Lee 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had a huge marketplace store built on magento. 121ecommerce helped me unscramble the entire store by smoothly migrating from magento 1 to 2. Their post-migration support was just as strong and was a huge help in maintaining site performance
  
 
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   Catherine Cozza 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've been working with 121 eCommerce for several years. They first stepped in to rescue our previous Magento website after we found ourselves in over our heads, and they've been an outstanding partner ever since!! They've always been available to help with ongoing maintenance, answer our questions, and provide support whenever we need it. So when it came time to completely redesign and updated our website, there was no question who we wanted to work with.

Their team helped us design, develop, and launch our new website while also streamlining many of our internal processes. They also recommended and implemented a new shipping platform, which solved one of our biggest challenges.

We're EXTREMELY happy with our new website and truly value the partnership we've built with the 121 eCommerce team. We highly recommend them to anyone looking for a knowledgeable, responsive eCommerce team!!
  
 
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   TLC ELECTRONICS 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with the 121eCommerce team has been a fantastic experience.

They took the TLC Electronics website from outdated and somewhat inefficient to a fast, scalable, modern digital experience with exceptional UI, UX, SEO, ERP integration, and mobile performance. The difference has been measurable across the board.

What impresses us most is the people. They're a wickedly smart group that isn't afraid to thoughtfully challenge ideas, bring growth-focused strategy to every conversation, and see around corners before the rest of us do. Their insights and forecasting have helped us make smarter business decisions, not just build a better website.

If you're doing your due diligence and evaluating eCommerce agencies, put 121eCommerce at the top of your list. You'll quickly see why we consider them a true ecomm partner.
  
 
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   Greg Tracy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with the team at 121 eCommerce has been an outstanding experience. Our team was pretty green at the start of our project, and they never made us feel overwhelmed or out of our depth. Instead, they took the time to teach us throughout the entire redesign process, explaining not just what they were doing, but why they were doing it.

Everyone on the team has been incredibly knowledgeable, patient, and easy to work with. They genuinely care about their clients' success and have been a true partner.

A special thank you to Christian, who has been fantastic to work with from start to finish. His responsiveness, expertise, and willingness to answer our many questions made the entire process as smooth and enjoyable as possible.

If you're looking for an eCommerce partner that will not only build a great website but also help your team grow its knowledge along the way, I highly recommend 121 eCommerce.
  
 
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   Moiz Banoori 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been using their SEO services for our eCommerce brand, and the experience has been excellent. We’re already seeing measurable results.

Since I’m not based in the U.S., I had a friend meet their team in person in Cleveland, Ohio. After that, we moved forward the following month based on their proposal.

So far, everything has been going great. I’ll update this review again after completing the full 8-month roadmap.
  
 
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   Angie Chalop 
 
 
 
 Trustindex verifies that the original source of the review is Google. Conocí al dueño una gran persona, tristemente falleció en Enero en un accidente de avioneta, una gran Perdida. Esta empresa representa la lucha, la perseverancia, el saber estar y el saber hacer bien las cosas.
  
 
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   Shawnee Marie 
 
 
 
 Trustindex verifies that the original source of the review is Google. So this company was not able to help me ONLY because they specialize in something other than what I was looking for but when I say they were super responsive! I received a call in under 5 minutes and the information Paul gave me was priceless!! This is new to me and the information he shared changed my entire direction for the better and save me a lot of time and money. He also gave me the confidence and motivation I needed to continue on my journey. You do not understand what this conversation meant to me - thank you so much! Priceless
  
 
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   Rebecca Dotmailer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dovid and the entire 121 team are incredible! I have partnered with them for several years and I have nothing but GREAT things to say about them. They are excellent at their craft and are incredibly, trustworthy people!