Case STUDY

Helm Launches 7 ADA-Compliant Magento 2 Websites for FCA

Helm is a leading provider of branded merchandise, marketing fulfillment, and turnkey eCommerce retail solutions for some of the world’s most recognized brands. 121eCommerce helped Helm migrate seven FCA brand websites to Magento 2, delivering ADA-compliant storefronts, unified multi-site management, shared cart functionality, and complex ERP and PIM integrations under an aggressive deadline.

The challenge

The Problem Faced

Helm is a leading provider of customized branded merchandise, marketing fulfillment, and eCommerce retail turnkey solutions to some of the world’s largest and best-known companies.

They created and were maintaining seven websites for Fiat Chrysler Automotives (FCA), which included Fiat, Chrysler, Dodge, Ram, Alfa Romeo, Jeep, and Mopar. All were on custom-built legacy platforms that were difficult to update, slow moving due to years of customizations, and laborious to navigate for customers.

On top of that, FCA made a non-negotiable requirement for all their vendors to be ADA compliant by December 31, 2018, leaving Helm a few short months to complete the impossible: launch seven Magento 2 ADA compliant sites by the end of the year and integrate them with their existing systems.

Key Challenges:

Strict ADA Compliance Deadline of Dec 31, 2018

Complex Multi-Site Management Requirements for All Websites

Outdated Legacy Platforms Which Affected Performance.

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

Helm realized they needed the assistance of an accomplished agency to complete their project so they reached out directly to Magento for a referral. As an agency with a reputation of working wonders under tight deadlines, Magento referred Helm to us. Based on our expertise in Magento 2 migrations and a proven track record of on-time launches, Helm awarded us the project.

Due to the complexity of the project, we conducted two months of designing and developing the multi-site architecture. Not only did we need to create seven separate Magento 2 websites, all seven needed to share a common shopping cart with the ability to checkout on any of the seven sites. All seven stores were brand specific and needed to be connected to each other; however, each store had a unique catalog with no shared products among the other stores.

Leveraging Magento’s robust features, we succeeded in tying all seven stores into one admin for ease of use. In addition, we connected their homegrown ERP and PIM to their new Magento platform (not a small task in and of itself). To complete such a demanding project in such a short timeframe, we put together a group of developers that worked round the clock for the entire month of December.

Magento 2 Multi-Site Architecture

We recommended migrating all seven FCA websites to Magento 2 using a centralized multi-store setup. This allowed Helm to manage all stores through a single admin while preserving each brand’s independent identity and product catalog.

Shared Cart & Checkout Functionality

To improve usability, we implemented shared cart functionality allowing customers to seamlessly shop across multiple FCA brand websites and complete purchases through one connected checkout experience.

ERP & PIM System Integrations

We also suggested integrating Helm’s homegrown ERP and PIM systems directly into Magento 2 to streamline product management, inventory synchronization, and operational workflows across all seven storefronts.

the results

Multi-Site Architecture

In less than three months we accomplished the impossible: Launching seven unique Magento 2 sites that were all ADA and ARIA compliant.

Helm is thrilled with their seven conversion-focused Magento 2 sites and many of the new pages are already ranking #1 on Google for several SERP listings, all with the help of our SEO services specially tailored for ecommerce businesses. Site speed is at an all-time high and the entire shopping experience is easier for customers.

Helm is FCA’s first vendor to be ADA compliant and the response from Helm and Magento have been nothing short of amazing.

Seven ADA-Compliant Magento 2 Launches

In less than three months, Helm successfully launched seven fully functional Magento 2 websites that met both ADA and ARIA compliance requirements.

Improved Performance & User Experience

The new websites delivered faster performance, easier navigation, and a more streamlined shopping experience for customers across all FCA brands.

Strong SEO & Industry Recognition

Many of the newly launched pages quickly began ranking highly on Google, while Helm became FCA’s first vendor to achieve full ADA compliance, earning praise from both FCA and Magento for the successful implementation.

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