FSS Migration to Adobe Commerce

Established in 2011, Formulator Sample Shop was created to supply specialty ingredients to the cosmetic and personal care industries, serving both B2B and B2C customers. 121eCommerce migrated FSS from Volusion to Adobe Commerce, delivering advanced B2B functionality, large-scale data migration, custom product configurations, and a modern user-friendly storefront.

The challenge

The Problem Faced

Formulator Sample Shop (FSS) is a supplier of specialty ingredients for the cosmetic and personal care industries. They had been limping along on their Volusion site and their frustration had come to a breaking point due to multiple factors.

Volusion’s backend is not intuitive and their team had to dig around and use outside developer help to get the results they wanted. Although they wanted to build up their B2B business, they were handcuffed by Volusion since the platform has basically no dedicated B2B features. It’s meant to be used as primarily a B2C platform, and that’s reflected by its feature set.

Although FSS wanted to increase their online catalog, again they faced a roadblock with Volusion’s product limits based on which plan you’re on. Finally, adding features and functionality is limited with just 12 apps available in the Volusion Marketplace.

Key Challenges:

Limited Backend Functionality which Required Developers

Limited B2B Functionality

Restricted Product Catalog Growth

Lack of Integrations and Flexibility

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

Adobe Commerce (Magento) Cloud checked all the boxes for FSS. The backend is easy to use, intuitive, and making changes to the site can be done by a non-developer, saving FSS time and money.

A powerful B2B platform is native to the platform, offering many features, including custom catalogs and pricing, quotes, credit limits, ordering by SKU or CSV, and multichannel selling. All much-needed features for FSS’s growing B2B business. FSS had already been through several developers, so they were hesitant to engage with another one. However, we were able to placate their concerns with our track record of launches, streamlined development process, and expertise in Adobe Commerce, which includes an Adobe-certified specialization in Adobe Commerce.

After onboarding the project, we had to migrate huge amounts of data. Although Adobe Commerce comes with a large set of out-of-the-box features and functionality, we still had to add some customizations. For example, because of their unique product setup, we had to change many simple products to configurable products.

Advanced Native B2B Features

Adobe Commerce’s built-in B2B suite introduced essential wholesale capabilities, including custom catalogs, pricing, quotes, credit limits, CSV ordering, and multichannel selling functionality.

Large-Scale Data Migration & Product Customization

The project involved migrating extensive amounts of data while also customizing product structures. Multiple simple products were converted into configurable products to better support FSS’s unique inventory setup.

Improved Backend Usability

The intuitive backend and Page Builder functionality allowed non-developers to manage content updates, promotions, and site changes quickly and efficiently without relying on developers.

the results

Scaling from B2C to B2B

Adobe Commerce’s impressive B2B suite was just what FSS had been searching for. Shortly after launch, they went from taking orders over the phone and via email to an efficient, uncomplicated order process that increased their AOV, order frequency, decreased processing time.

Making changes to the site is now quickly accomplished with Page Builder, a simple drag-and-drop content management system where promotions and changes can be scheduled months in advance.

Product count became a non-issue with Adobe Commerce’s unlimited product catalog and to round out the project, we developed and implemented a fresh new design that FSS loved and helped elevate the brand’s image. FSS is thrilled they have replatformed from Volusion to Adobe Commerce and are never looking back.

Unlimited Product Catalog Scalability

Adobe Commerce removed the catalog restrictions previously imposed by Volusion, allowing FSS to scale its product offerings freely. The new platform created a scalable infrastructure capable of supporting long-term business growth.

Simplified Website Management

The drag-and-drop Page Builder gave the FSS team complete control over website content and promotions without requiring technical expertise. This reduced operational dependency on developers and improved internal efficiency.

Enhanced Brand Experience & Design

121eCommerce developed a fresh modern storefront that improved usability and elevated the overall brand image. The redesigned experience delivered a more professional and seamless shopping journey for customers.

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