Case STUDY

Flodraulic Group: 3 Ecommerce Successes in One Project

The Flodraulic Group is a global provider of pneumatic, hydraulic, and electrical components with operations across the United States, Italy, and Canada. 121eCommerce built Flodraulic’s first Magento eCommerce platform, complete with custom SMC integration, ERP connectivity with Prophet 21, advanced product catalog functionality, and scalable operational infrastructure.

The challenge

The Problem Faced

The Flodraulic Group is a collection of companies throughout the United States, Italy, and Canada that provide a wide-range of pneumatic, hydraulic and electrical components, systems, assemblies and value-added services. Boasting an unparalleled number of technologies, markets and geographies, Flodraulic is most-certainly an industry leader when it comes to the markets they serve. When they originally reached out to us for assistance with their eCommerce build, they needed an eCommerce site to start selling parts online from their main distributor, SMC. This expansion to selling online also included branching into marketing to reach a larger audience locally and abroad.

Since Flodraulic did not have an eCommerce website previously, they also did not have a catalog structure, or SKUs for their products. That’s where we came in.

Key Challenges:

No Existing eCommerce Infrastructure

Lack of Catalog Structure & Product SKUs

Need for Automated Product & Inventory Management

Complex Multi-Location Fulfillment Requirements

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

To help The Flodraulic Group successfully launch their first eCommerce operation, we recommended a scalable Magento-based platform capable of supporting both their current requirements and future growth plans. We proposed a custom integration with SMC that would automatically sync product inventory, pricing, images, and product data directly into Magento while continuously monitoring the supplier catalog daily for updates. This approach ensured accurate product information without requiring time-consuming manual management.

To further support Flodraulic’s operational needs, we suggested building a structured catalog architecture and standardized SKU system from the ground up while implementing advanced search functionality including part number lookup and SKU-based search. We also recommended integrating the platform with Prophet 21 ERP to streamline inventory management, improve order routing across multiple global locations, and optimize fulfillment efficiency for customers worldwide.

Custom SMC Product Integration

121eCommerce developed a fully customized integration with SMC to automatically import product data, images, pricing, and inventory directly into Magento. The integration continuously checks for updates daily, ensuring accurate and up-to-date product information without manual effort.

Custom Catalog Structure & SKU Development

Our team built Flodraulic’s entire catalog structure from the ground up and created standardized SKUs for their products. Additional functionality including part number lookup, add-to-catalog tools, and SKU-based search improved usability and product discovery.

Prophet 21 ERP Integration

To support global operations, 121eCommerce integrated Flodraulic with Prophet 21 ERP for advanced inventory and fulfillment management. This integration optimized shipping logic, improved inventory visibility across locations, and streamlined order routing.

the results

Scalable Business and New Product catalog

At the launch of Flodraulic’s site, they experienced the steadiness and reliability that comes with being on Magento’s platform. Outside of a few minor updates, there have been no issues with their launch. Most-importantly, they have been so happy with their website, they’ve decided to also work with us on their digital marketing efforts with FocusedROI, our sister marketing agency. When it comes to our clients, we don’t want to “just build an eCommerce site;” we want to help set their business up for success just like we did for Flodraulic.

Automated Product & Inventory Synchronization

The custom SMC integration eliminated the need for manual product management by automatically syncing inventory, pricing, and product data daily. This saved Flodraulic significant time and resources while ensuring catalog accuracy across the website.

Improved Order Fulfillment Efficiency

The Prophet 21 integration optimized shipping and fulfillment by routing orders based on customer location and inventory availability. This reduced operational costs, improved delivery times, and enhanced customer satisfaction.

Revenue Growth & Business Expansion

Since launching the Magento website, Flodraulic has generated over $30,000 in additional revenue while maintaining reliable performance and operational stability. The success of the platform also led the company to expand its partnership..

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