Event Source Moves Platforms During COVID

Written by Redlumb on June 3, 2026.

Case STUDY

Event Source Moves to Adobe Commerce During COVID-19

Event Source is Northeast Ohio’s largest family-owned event rental company, providing rental products and services for events, parties, and special occasions. 121eCommerce helped Event Source replace its outdated website with a scalable Adobe Commerce platform, delivering a modern shopping experience and helping the company rebound quickly as the event industry reopened.

The challenge

The Problem Faced

Event Source is Northeast Ohio’s largest rental firm. A family-owned and operated business, they provide a wide range of rental products for events and parties. Before becoming a client, Event Source was on a 10-year old website that was not scalable and difficult to manage. The design was outdated and the product data was poorly organized, making for a less than friendly shopping experience. They had big plans to expand their online sales channels but were blocked by their outdated platform.

They chose Adobe Commerce as their eCommerce platform for its scalability, performance and rich feature set. After asking for recommendations for a web development partner and researching other agencies, they chose 121eCommerce based on our proven track record, constant communication and expertise in the Adobe Commerce platform.

Then COVID hit.

And their rental orders came to a grinding halt.

Key Challenges:

Event Source Was Using a Decade-Old Website That Lacked Scalability

Poor Product Organization & User Experience

Limited Ability to Scale Online Sales

Business Stopped During COVID-19

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

With zero income, the client could not afford to continue development on their new website; however, we were sympathetic to their situation and continued developing their site with a postponed payment schedule. As we neared completion of their project, the governor of Ohio announced that all COVID-related health orders would be lifted June 2nd.

Event Source knew that when the restrictions would be lifted, events would start up again and they most-definitely wanted their new site up by then. With only a few weeks to spare before June 2nd, we worked double-time to get their site live.

And the push was well worth it.

Migration to Adobe Commerce

Adobe Commerce was an ideal platform to provide the scalability, performance, and flexibility needed to support Event Source's growing online business and extensive rental catalog.

Catalog & Search Optimization

To improve product discovery, we restructured product data, creating intuitive category hierarchies, and implementing advanced search and filtering capabilities throughout the site.

Modern User Experience & Scalable Foundation

A complete redesign focused on usability, speed, and future growth, giving customers an easier way to browse products while creating a platform capable of supporting long-term expansion.

the results

Tailored Development Even During Tough TImes

In less than four weeks since the launch of their new site, they had already brought in nearly $60,000 in sales. They are seeing 15-20 new accounts being created daily, their AOV has increased significantly and their conversion rate is in the double digits.

Their site now features their entire catalog with product attributes for easy filtering. Products have been well organized into intuitive categories and an easy, powerful search speeds up product discovery. The site has a beautiful, functional design, is fast, user-friendly, and is getting rave reviews from customers and employees alike.

Rapid Revenue Growth After Launch

Within less than four weeks of launch, Event Source generated nearly $60,000 in sales through its new website, demonstrating immediate business impact.

Higher Conversion Rates & Customer Engagement

The company began seeing 15–20 new account registrations daily while benefiting from significantly improved conversion rates and increased average order values.

Positive Customer & Employee Feedback

The new Adobe Commerce platform delivers a fast, intuitive, and visually appealing experience that has received strong praise from both customers and internal staff.

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What Our Clients Say

Based on 40+ Google Reviews

      
   121eCommerce LLC
   46 Google reviews 
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       Posted on Google  
   
   Jamison Webb 
 
 
 
 Trustindex verifies that the original source of the review is Google. We partnered with 121eCommerce last year to transform our e-commerce storefront. Since then, the 121 eCommerce team hasn't just met expectations; they've gone above and beyond! From re-platforming our site to assisting with new extensions to identifying new ways to improve the user experience and everything in between, the 121eCommerce team has been communicative, collaborative, and creative every step of the way. They've knocked it out of the park! Thanks to Joaquin, Daniel, and the rest of the 121eCommerce team!
  
 
      Posted on Google  
   
   Marcus Lee 
 
 
 
 Trustindex verifies that the original source of the review is Google. We had a huge marketplace store built on magento. 121ecommerce helped me unscramble the entire store by smoothly migrating from magento 1 to 2. Their post-migration support was just as strong and was a huge help in maintaining site performance
  
 
      Posted on Google  
   
   Catherine Cozza 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've been working with 121 eCommerce for several years. They first stepped in to rescue our previous Magento website after we found ourselves in over our heads, and they've been an outstanding partner ever since!! They've always been available to help with ongoing maintenance, answer our questions, and provide support whenever we need it. So when it came time to completely redesign and updated our website, there was no question who we wanted to work with.

Their team helped us design, develop, and launch our new website while also streamlining many of our internal processes. They also recommended and implemented a new shipping platform, which solved one of our biggest challenges.

We're EXTREMELY happy with our new website and truly value the partnership we've built with the 121 eCommerce team. We highly recommend them to anyone looking for a knowledgeable, responsive eCommerce team!!
  
 
      Posted on Google  
   
   TLC ELECTRONICS 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with the 121eCommerce team has been a fantastic experience.

They took the TLC Electronics website from outdated and somewhat inefficient to a fast, scalable, modern digital experience with exceptional UI, UX, SEO, ERP integration, and mobile performance. The difference has been measurable across the board.

What impresses us most is the people. They're a wickedly smart group that isn't afraid to thoughtfully challenge ideas, bring growth-focused strategy to every conversation, and see around corners before the rest of us do. Their insights and forecasting have helped us make smarter business decisions, not just build a better website.

If you're doing your due diligence and evaluating eCommerce agencies, put 121eCommerce at the top of your list. You'll quickly see why we consider them a true ecomm partner.
  
 
      Posted on Google  
   
   Greg Tracy 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with the team at 121 eCommerce has been an outstanding experience. Our team was pretty green at the start of our project, and they never made us feel overwhelmed or out of our depth. Instead, they took the time to teach us throughout the entire redesign process, explaining not just what they were doing, but why they were doing it.

Everyone on the team has been incredibly knowledgeable, patient, and easy to work with. They genuinely care about their clients' success and have been a true partner.

A special thank you to Christian, who has been fantastic to work with from start to finish. His responsiveness, expertise, and willingness to answer our many questions made the entire process as smooth and enjoyable as possible.

If you're looking for an eCommerce partner that will not only build a great website but also help your team grow its knowledge along the way, I highly recommend 121 eCommerce.
  
 
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   Moiz Banoori 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been using their SEO services for our eCommerce brand, and the experience has been excellent. We’re already seeing measurable results.

Since I’m not based in the U.S., I had a friend meet their team in person in Cleveland, Ohio. After that, we moved forward the following month based on their proposal.

So far, everything has been going great. I’ll update this review again after completing the full 8-month roadmap.
  
 
      Posted on Google  
   
   Angie Chalop 
 
 
 
 Trustindex verifies that the original source of the review is Google. Conocí al dueño una gran persona, tristemente falleció en Enero en un accidente de avioneta, una gran Perdida. Esta empresa representa la lucha, la perseverancia, el saber estar y el saber hacer bien las cosas.
  
 
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   Shawnee Marie 
 
 
 
 Trustindex verifies that the original source of the review is Google. So this company was not able to help me ONLY because they specialize in something other than what I was looking for but when I say they were super responsive! I received a call in under 5 minutes and the information Paul gave me was priceless!! This is new to me and the information he shared changed my entire direction for the better and save me a lot of time and money. He also gave me the confidence and motivation I needed to continue on my journey. You do not understand what this conversation meant to me - thank you so much! Priceless
  
 
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   Rebecca Dotmailer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dovid and the entire 121 team are incredible! I have partnered with them for several years and I have nothing but GREAT things to say about them. They are excellent at their craft and are incredibly, trustworthy people!