Case STUDY

Event Source Moves to Adobe Commerce During COVID-19

Event Source is Northeast Ohio’s largest family-owned event rental company, providing rental products and services for events, parties, and special occasions. 121eCommerce helped Event Source replace its outdated website with a scalable Adobe Commerce platform, delivering a modern shopping experience and helping the company rebound quickly as the event industry reopened.

The challenge

The Problem Faced

Event Source is Northeast Ohio’s largest rental firm. A family-owned and operated business, they provide a wide range of rental products for events and parties. Before becoming a client, Event Source was on a 10-year old website that was not scalable and difficult to manage. The design was outdated and the product data was poorly organized, making for a less than friendly shopping experience. They had big plans to expand their online sales channels but were blocked by their outdated platform.

They chose Adobe Commerce as their eCommerce platform for its scalability, performance and rich feature set. After asking for recommendations for a web development partner and researching other agencies, they chose 121eCommerce based on our proven track record, constant communication and expertise in the Adobe Commerce platform.

Then COVID hit.

And their rental orders came to a grinding halt.

Key Challenges:

Event Source Was Using a Decade-Old Website That Lacked Scalability

Poor Product Organization & User Experience

Limited Ability to Scale Online Sales

Business Stopped During COVID-19

The Client Journey

“One of the biggest issues we had with the old site was that it would crash whenever it experienced a high volume of traffic. 121eCommerce was able to provide our website with a great structure, which resulted in our ongoing success. We recently ran a Cyber Week promotion, and it’s the most successful sale we’ve ever had.”

our approach

The Solution

With zero income, the client could not afford to continue development on their new website; however, we were sympathetic to their situation and continued developing their site with a postponed payment schedule. As we neared completion of their project, the governor of Ohio announced that all COVID-related health orders would be lifted June 2nd.

Event Source knew that when the restrictions would be lifted, events would start up again and they most-definitely wanted their new site up by then. With only a few weeks to spare before June 2nd, we worked double-time to get their site live.

And the push was well worth it.

Migration to Adobe Commerce

Adobe Commerce was an ideal platform to provide the scalability, performance, and flexibility needed to support Event Source's growing online business and extensive rental catalog.

Catalog & Search Optimization

To improve product discovery, we restructured product data, creating intuitive category hierarchies, and implementing advanced search and filtering capabilities throughout the site.

Modern User Experience & Scalable Foundation

A complete redesign focused on usability, speed, and future growth, giving customers an easier way to browse products while creating a platform capable of supporting long-term expansion.

the results

Tailored Development Even During Tough TImes

In less than four weeks since the launch of their new site, they had already brought in nearly $60,000 in sales. They are seeing 15-20 new accounts being created daily, their AOV has increased significantly and their conversion rate is in the double digits.

Their site now features their entire catalog with product attributes for easy filtering. Products have been well organized into intuitive categories and an easy, powerful search speeds up product discovery. The site has a beautiful, functional design, is fast, user-friendly, and is getting rave reviews from customers and employees alike.

Rapid Revenue Growth After Launch

Within less than four weeks of launch, Event Source generated nearly $60,000 in sales through its new website, demonstrating immediate business impact.

Higher Conversion Rates & Customer Engagement

The company began seeing 15–20 new account registrations daily while benefiting from significantly improved conversion rates and increased average order values.

Positive Customer & Employee Feedback

The new Adobe Commerce platform delivers a fast, intuitive, and visually appealing experience that has received strong praise from both customers and internal staff.

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