Case STUDY

46% Increase in AOV for Affiliated Parts

Affiliated Parts, a leading supplier of OEM replacement parts for commercial HVAC systems, partnered with 121eCommerce to modernize their outdated Magento 1 store. The upgrade to Magento 2 Commerce Cloud improved performance, security, and scalability while enabling advanced custom functionality and a smoother customer experience.

The challenge

The Problem Faced

Affiliated Parts specializes in original equipment manufacturer (OEM) replacement parts for many brand name commercial HVAC lines.

They were hobbling along on an outdated Magento 1 site that was slow, unresponsive, and placing orders was a cumbersome process. To top it off, their site and customer data had been vulnerable for months since Magento stopped supplying security patches.

They also had a growing wish-list that was becoming more and more difficult to implement on their current site. They wanted the home page to display a real-time countdown of the hours remaining for same-day shipping to apply. They needed customized tabs on the product page that could support the ability to download documents. And, they required custom out-of-stock messages and BOPIS (buy online, pick up in-store) shipping options.

Key Challenges:

Outdated Magento 1 Platform With No Security Support

Slow, Unresponsive Website Impacting User Experience

Slow and Buggy Ordering and Checkout Process

Inability to Implement Advanced Custom Features and Functionality

The Client Journey

“I really appreciated that because we’d be working through stuff or even after launch which was really nice. We’d be looking at the website and different things and then I would still be getting recommendations on hey, have you heard of this app or have you guys installed this? Or, now that you’ve launched, you might want to look into these suggestions. All of it was really intriguing and beneficial to whether we want to use it or not or at least look into it. It’s all been very helpful.”

“The first time around was still a positive experience. I think this second time around with the BigCommerce team has just been phenomenal. I’ve really loved working with everybody. I can’t say enough good things about Andres, our Project Manager. He really kept us online and gave us a lot of good feedback that helped us. He felt like he was part of the team, and wanted to see us be successful. So that was extremely positive. We also had a lot of support and help from other people on our team that were overseeing our project. So, it’s been super positive and I would highly recommend 121 especially if you’re working on a BigCommerce build for your website.”

“We were in a little bit of a pinch. We did a lot of research at the start of 2023 and then in May, we made the final decision to sign up for BigCommerce. And then, we had to have that website launch by the end of November, and that was when Magento would be going away. That is the end of our contract. So yeah, we had six months.”

“We were recommended apps or tested out different things and that was really great because I think we were able to come to the full realization of what we wanted.”

“It was a smooth process and I think we didn’t really run into any hiccups. We did all the training, we worked with you guys, and then after launch, everything is going really well. I know that at any time I can reach out and get a response usually immediately. Anytime there’s something going on or I need something I mean, that’s peace of mind knowing that. I don’t have to wait 24 hours for a response. I know you guys are on top of it. So that’s great!”

our approach

The Solution

Magento 2 Commerce Cloud was an obvious fit. Not only because their previous Magento 1 platform had reached “end-of-life.” But also because Magento 2 Commerce Cloud came out-of-the-box with features and functionality that Affiliated Parts had been wanting for their site. Plus, by choosing Magento’s Cloud hosting environment, Affiliated Parts now had access to Amazon Web Services infrastructure and server configuration, Fastly CDN (Content Delivery Network) for fast page loading, enhanced security, New Relic website monitoring, and 24/7 support.

Migration to cloud-based infrastructure

This upgrade not only eliminated end-of-life security risks but also introduced enterprise-grade protection, continuous monitoring, and 24/7 platform support, ensuring a stable, secure, and future-ready ecommerce environment.

Custom feature development

The storefront was enhanced with tailored functionality to match business needs, including Buy Online, Pick Up In-Store (BOPIS) options, dynamic product page tabs for downloadable resources, and a real-time same-day shipping countdown timer.

Integration with backend ERP

The new system was tightly integrated with the client’s backend ERP system, ensuring seamless synchronization of inventory, orders, and customer data. In addition, nearly two dozen Magento extensions were implemented.

the results

Stronger, Faster, Better

Affiliated Parts is already seeing significant results after just a short time after launch with their new Magento 2 site:

46% increase in AOV.
22% increase in average time on site.
21% decrease in average page load time.

Plus, their customers now enjoy a seamless ordering and checkout process, and a responsive, mobile-friendly website. Switching to Magento 2 also boosted overall site performance: pages are loading faster, and site speed has increased.

We integrated nearly two dozen extensions and connected Magento’s frontend with their backend ERP. And our development team checked off the items on Affiliated Parts’ wish list. We redesigned product page tabs to accommodate custom information, created custom out-of-stock messages, BOPIS shipping options, and created a “same-day shipping” countdown timer on the homepage (screenshot).

46% increase in AOV

A significant uplift in customer spending per transaction was achieved through an improved shopping experience, better product discovery, and enhanced cross-sell opportunities.

22% increase in average time on site

Customers are now engaging more deeply with the platform thanks to faster performance, improved navigation, and richer product page experiences.

Improved mobile responsiveness

The platform was fully optimized for mobile devices, ensuring consistent performance across screen sizes.

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